This article describes how Buckman, a U.S.-based chemical manufacturer, redefined itself and its IT organization using "value" as the focal point for analysis. Buckman's Value Stream Initiative (VSI) used a micro-level, individual view of value as assessed by customers. VSI enabled Buckman's IT management team to discover the value being derived from IT activities and make necessary changes. Lessons learned from Buckman are provided for IT leaders interested in driving benefits in service delivery, IT efficiency and effectiveness, and overall value to the organization.