U of M Center for Multimedia Arts Among Leading Innovators with Pioneering Ideas to
Improve the Lives of Children
For release: October 15, 2010
For press information, contact Simone Notter Wilson (901) 678-4164
The Center for Multimedia Arts (CMA) at the University of Memphis, in partnership
with the Shelby County Office of Early Childhood and Youth (OECY), is among a small
group of innovators from an international field to outline game-changing proposals
to significantly improve the well-being of children. The results are now available
in Big Ideas: Game-Changers for Children, a compilation of creative solutions to help develop a national agenda for children's
rights, published by First Focus, a D.C.-based, bipartisan advocacy organization dedicated
to making children and families a priority in federal policy and budget decisions.
In their essay, "Change in Sight: Child Well-Being As a Policy Development Framework,"
Michael Schmidt, CMA director, and Julie Coffey, OECY deputy director, detail a strategy
to improve circumstances and opportunities for children in the Mid-South by creating
and implementing Shelby County's Child Impact Assessment (SHELBY), a web-based software
application that evaluates the effectiveness of policy decisions on behalf of children.
SHELBY (Safety, Health, Education, and Land-use Decisions on Behalf of Children and
Youth) is administered by OECY, which partnered with the CMA to develop and design
First Focus provides copies of Big Ideas: Game-Changers for Children to all members of Congress, their staffs, candidates for federal office, the media,
the children's advocacy community, and state advocates. Select contributors to the
book, including Michael Schmidt and Julie Coffey, will present their briefings to
Congress as well as U.S. governors and mayors at separate upcoming events.
For more information and to request a free copy of the book, visit First Focus.