The Customer-Driven MBA program is a full-time, fixed-track, 21 month program designed for students interested in working for specific area companies in a specific industry.  Students enroll on a full-time basis and take classes during the day and evening.  Students enroll in an approved MBA concentration, and company-sponsored assistantships and internships / independent studies are required.  The program is 45 credit-hours in length.

• The MBA with a Biomedical Management concentration is a 45 credit-hour program designed for students interested in managerial positions in the biomedical industry, with classes offered during the day and evening. A three credit-hour internship with a sponsoring company may be required.

• The MBA with a Services Marketing concentration is a 45 credit-hour program designed for students interested in managerial positions in the services marketing industry, with classes offered during the day and evening.  A three credit-hour internship with a sponsoring company may be required.

• The MBA with an Entrepreneurship concentration is a 45 credit-hour program designed for students interested in entrepreneurial ventures, with classes offered during the day and evening.  A three credit-hour directed-study in developing a business plan for a new venture is required.

The Biomed MBA concentration consists of 45 credit-hours.   Classes are offered during the day and the evening. A 3 credit- hour internship with a sponsoring company may be required. The Biomed MBA curriculum is as follows:

Core Knowledge and Skills (30 hours)

MIS 7650 Information Systems in the Global Enterprise (3 hours)
FIR 7155 Global Financial Management (3 hours)
ACCT 7080 Financial and Managerial Accounting for Managers (3 hours)
ECON 7100 Economics for the Global Executive (3 hours)
MKTG 7555 Creativity and Innovation (2 hours)
MGMT 7135 Leadership and Teambuilding (2 hours)
ACCT 7050 Law, Ethics and Corporate Governance (2 hours)
ISDS 7313 Global Operations Management (3 hours)
ISDS 7110 Quantitative Tools for Managers (3 hours)
MKTG 7140 Global Strategic Marketing (3 hours)
MGMT 7160 Global Strategic Management (3 hours)

Biomedical Management Concentration Courses (12 hours)

ECON 7715 Global Healthcare Economics
MKTG 7520 Medical Device New Product Development
ISDS 7315 Design and Mgmt. of Supply Chains in the Biomedical Industry
HADM 7718 Medical Technology Purchasing and Sales

Specific courses may change periodically as market needs, technology, and applied business knowledge changes.

Company Internship or elective (3 hours)

The Services Marketing MBA concentration consists of 45 credit-hours.  Classes are offered during the day and evening.  A 3 credit-hour internship with a sponsoring company may be required.  The Services Marketing curriculum is as follows:

Core Knowledge and Skills (30 hours)

MIS 7650 Information Systems in the Global Enterprise (3 hours)
FIR 7155 Global Financial Management (3 hours)
ACCT 7080 Financial and Managerial Accounting for Managers (3 hours)
ECON 7100 Economics for the Global Executive (3 hours)
MKTG 7555 Creativity and Innovation (2 hours)
MGMT 7135 Leadership and Teambuilding (2 hours)
ACCT 7050 Law, Ethics and Corporate Governance (2 hours)
ISDS 7313 Global Operations Management (3 hours)
ISDS 7110 Quantitative Tools for Managers (3 hours)
MKTG 7140 Global Strategic Marketing (3 hours)
MGMT 7160 Global Strategic Management (3 hours)

Services Marketing Concentration Courses (12 hours)

MKTG 7540 Applied Consumer Behavior
MKTG 7542 Retail Marketing Strategy
MKTG 7544 Integrated Marketing Communications and Branding
MKTG 7546 Marketing in a Digital Age

Specific courses may change periodically as market needs, technology, and applied business knowledge changes.

Company Internship or elective (3 hours)

The Entrepreneurship MBA concentration consists of 45 credit-hours.  Classes are offered during the day and evening.  A three credit-hour directed-study in developing a business plan for a new venture is required.  The Entrepreneurship curriculum is as follows:

Core Knowledge and Skills (30 hours)

MIS 7650 Information Systems in the Global Enterprise (3 hours)
FIR 7155 Global Financial Management (3 hours)
ACCT 7080 Financial and Managerial Accounting for Managers (3 hours)
ECON 7100 Economics for the Global Executive (3 hours)
MKTG 7555 Creativity and Innovation (2 hours)
MGMT 7135 Leadership and Teambuilding (2 hours)
ACCT 7050 Law, Ethics and Corporate Governance (2 hours)
ISDS 7313 Global Operations Management (3 hours)
ISDS 7110 Quantitative Tools for Managers (3 hours)
MKTG 7140 Global Strategic Marketing (3 hours)
MGMT 7160 Global Strategic Management (3 hours)

Entrepreneurship Concentration Courses (12 hours)

MGMT 7270 Venturing, Building and Sustaining a Successful Enterprise
FIR 7648 Evaluating and Financing New Projects
ACCT 7412 Legal and Accounting Aspects of Entrepreneurship
MGMT 7910 Problems in Management