College of Education, Health and Human Sciences College of Education, Health and Human Sciences
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Presentations

Cody T. Havard

Asst Professor

Health Sport Sciences

Office Location:

Phone:

Email: chavard@memphis.edu

  • Peer-Reviewed Conference Presentations
  • Havard, C. T., Shapiro, S. & Ridinger, L. L. (2014). Who's our rival now? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Sport Marketing Association Conference, Philadelphia, Pennsylvania.
  • Inoue, Y. & Havard, C. T. (2014). Cause-relate dsport sponsorship as an internal marketing strategy: Roles of involvement and motives. North American Society for Sport Management, Pittsburgh, Pennsylvania.
  • Inoue, Y. & Havard, C. T. (2013). Determinants of psychological impacts of a cause-related sport event on local attendees. North American Society for Sport Management, Austin, Texas.
  • Havard, C. T. & Inoue, Y. (2012). Online derogation among rival fans in intercollegiate athletics: Marketing implications. Sport Marketing Association Conference, Orlando, Florida.
  • Inoue, Y., Pope, B., & Havard, C. T. (2012) An investigation of the benefits of sport to facilitate community recover after disasters. North American Society for Sport Management, Seattle, Washington.
  • Havard, C. T., Wann, D. L., & Ryan, T. D. (2012). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. 5th Annual Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. T., Eddy, T., & Lane, Z. A. (2012). Effects of Conference Realignment on Rivalry in Intercollegiate Athletics: A Qualitative Evaluation. 5th Annual Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Eddy, T., & Havard, C. T. (2011). Uses and gratifications associated with sport consumption on Twitter. Sport Marketing Association Conference, Houston, Texas.
  • Havard, C., & Eddy, T. (2011). Exploring the effects of conference expansion and realignment on fans of college athletic programs. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. (2010). 140 Characters or Less: Examining the Legality of Athletic Departments Imposing Social Networking Restrictions on Student-Athletes. Sport and Recreation Legal Association Conference, Albuquerque, New Mexico.
  • Havard, C. & Dwyer, B. (2010). Where is everyone? Examining university students’ constraints to attendance at NCAA Division I college basketball games. North American Society of Sport Management Conference, Tampa Bay, Florida.
  • Havard, C. & Gould, J. (2010). Examining participation outcome differences among skill levels of paddling participants. Sport Marketing Association Conference, New Orleans, Louisiana.
  • Havard, C., Eddy, T., & Reams, L. (2010). Fan perceptions’ toward sport organizations use of online social networking and texting for consumer engagement. Sport Marketing Association Conference, New Orleans, Louisiana.
  • Havard, C., Eddy, T., Reams, L., Stewart, R., & Ahmad, T. (2010). Perceptions and general knowledge of online social networking activity of student-athletes. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Eddy, T., Havard, C., Stewart, R., & Reams, L. (2010). Effects of public relations crises on the organizational effectiveness of NCAA Division I athletic departments. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Havard, C. (2009). They’re #2! How glory out of reflected failure affects fan behavior. Sport Marketing Association Conference, Cleveland, Ohio.
  • Eddy, T., Havard, C. & Braa, L. (2009). Stakeholder perceptions of a university’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. Scholarly Conference on Intercollegiate Sport, Chapel Hill, North Carolina.
  • Peer-Reviewed Poster Presentations
  • Havard, C. T., Ryan, T. D., & Eddy, T. (2014). Examining rival perceptions of intercollegiate athletics fans. Sport Marketing Association Conference, Philadelphia, Pennsylvania.
  • Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J., Partridge, J. A., Parker, P. M., Zapalac, R. K. (2012). Investigating sport rivals: Number, evaluations, and relationship with team identification. Sport Marketing Association Conference, Orlando, FL.
  • Havard, C. (2011). General Fan Perceptions of Rival Teams in Intercollegiate Athletics. North American Society of Sport Management Conference, London, Ontario.
  • Havard, C. T. (2011). Segmentation of Fan Perceptions Toward Rival Teams in Intercollegiate Athletics. Sport Marketing Association Conference, Houston, Texas.
  • Havard, C. (2011). General fan perceptions of rival teams in intercollegiate athletics. University of Northern Colorado Graduate Research Day and Natural and Health Sciences Research Celebration.
  • Havard, C., Eddy, T. (2011). Exploring the Effects of Conference Expansion and Realignment on Fans of College Athletic Programs. University of Northern Colorado Graduate Research Day.
  • Havard, C. (2010). Glory Out of Reflected Failure: How rivalry affects fan behavior. University of Northern Colorado Graduate Research Day.
  • Havard, C., Eddy, T., Reams, L., Stewart, R., & Ahmad, T. (2010). Perceptions and general knowledge of online social networking activity of student-athletes. University of Northern Colorado Graduate Research Day.
  • Havard, C. (2009). Winning at all cost: Athletic giving and the effects of winning on donor motivations. University of Northern Colorado Graduate Research Day.
  • Dwyer, B., Eddy, T., Havard, C. & Braa, L. (2009). Stakeholder perceptions of a university’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. University of Northern Colorado Graduate Research Day.
  • Non Peer-Reviewed Presentations
  • Havard, C. T. (2014). The marketing and fan behavior implications of sport rivalry. (Keynote Speaker). 10th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2013). Effects of conference realignment on rivalry in intercollegiate athletics: A qualitative examination. 9th Annual Sport Psychology Forum, Bowling Green, Kentucky.
  • Havard, C. T. (2012). Sport Rivalry Fan Perception Scale (SRFPS): Application for the study of sport fans. 8th Annual Sport Psychology Forum, Bowling Green, Kentucky.


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