Hutchinson, M., Nite, C., & Bouchet, A. (2013). Toward predicting escalation of commitment: Normalizing determinants in intercollegiate athletic departments. Paper presented at North American Society for Sport Management Conference, Austin, TX.

Hutchinson, M., & Bouchet, A. (2013). Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments. Paper presented at North American Society for Sport Management Conference, Austin, TX.

Ballouli, K., Bennett, G., & Hutchinson, M. (2012). A multifaceted analysis of customer satisfaction with hospitality services: The case of Jet Set Sports and the London 2012 Olympic Games. Paper presented at Sport Marketing Association Conference, Orlando, FL.

Ballouli, K., Koesters, T. C., & Hutchinson, M. (2012). Sound affects: The importance of music to consumers in sports stadiums. Poster presented at North American Society for Sport Management Conference, Seattle, WA.

Ballouli, K., Hutchinson, M., & Koesters, T. C. (2012). Consumer perceptions of background music in team highlight videos: A case of branded music verses popular music. Poster presented at North American Society for Sport Management Conference, Seattle, WA.

Hutchinson, M., Bennett, G., & Nite, C. (2012). University brand building in sport: Core value implementation within an intercollegiate athletics department. Poster presented at College Sport Research Institute Conference, Chapel Hill, NC.

Ballouli, K., Bennett, G., & Hutchinson, M. (2011). Brand building with team music: The impact of musical fit on shopping outcomes. Paper presented at Sport Marketing Association Conference, Houston, TX.

Ballouli, K., Bennett, G., & Hutchinson, M. (2011). There's more to a sports brand than meets the eye: The strategic use of music in sports. Poster presented at Sport Marketing Association Conference, Houston, TX.

Hutchinson, M. (2011). Core values-based brand building: Institutional stakeholder's attitudes towards the Texas A&M University brand. Paper presented at North American Society for Sport Management Conference, London, ON.

Bouchet, A., & Hutchinson, M. (2011). Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics. Poster presented at College Sport Research Institute Conference, Chapel Hill, NC.

Nite, C., & Hutchinson, M. (2011). Challenges of Division II athletic departments and student-athlete development. Poster presented at American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, San Diego, CA.

Ballouli, K., & Hutchinson, M. (2010). To tweet, or not to tweet: Brand building through the strategic use of Twitter. Poster presented at Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

Bouchet, A., & Hutchinson, M. (2010). Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University. Poster presented at North American Society for Sport Management Conference, Tampa, FL.

Hutchinson, M. (2010). Early career development in the sport industry: Factors affecting employment. Poster presented at American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

Ballouli, K., Hutchinson, M., & Bennett, G. (2010). Assessing the economic impact of a non-profit state sports festival. Poster presented at American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

Hutchinson, M. (2009). The utilization of core values as an avenue for promotion in sport: Faith-based activations as the moral face of sport organizations. Poster presented at Sport Marketing Association Conference, Cleveland, OH.

Hutchinson, M., & Ballouli, K. (2009). Assessing the satisfaction of a fan loyalty program: A case study of the 12th Man Team Rewards Program. Poster presented at Sport Marketing Association Conference, Cleveland, OH.

Hutchinson, M., & Bouchet, A. (2009). Sponsoring firms assess perceptions of sport property sponsorships and execution. Poster presented at North American Society for Sport Management Conference, Columbia, SC.

Hutchinson, M., Bennett, G., & Ballouli, K. (2008). The impact of increasing gas prices on attendance at the Florida Sunshine State Games. Poster presented at Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

Ballouli, K., Bennett, G., & Hutchinson, M. (2008). Service quality and consumer satisfaction with a state sports festival. Poster presented at Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

Hutchinson, M., & Bennett, G. (2008). The effectiveness of marketing to the Christian segment through the faith night promotion. Poster presented at the Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.