College of Education, Health and Human Sciences College of Education, Health and Human Sciences
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Presentations

Michael Hutchinson

Asst Professor

Health Sport Sciences

Office Location: 308 Elma Roane Fieldhouse

Phone: (901) 678-2228

Email: mdhtchns@memphis.edu

  • Hutchinson, M., Nite, C., & Bouchet, A. (2014). Escalation of commitment in United States collegiate athletic departments: An investigation of social and structural determinants of commitment. North American Society for Sport Management Conference, Pittsburgh, PA.
  • Nite, C., Hutchinson, M., & Melton, E. N. (2014). Locating athletic departments within the four phases of escalation of commitment. College Sport Research Institute Conference, Columbia, SC.

  • Hutchinson, M., & Bouchet, A. (2014). Achieving organizational de-escalation: Exit implementation among U.S. collegiate athletic departments. American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition, St. Louis, MO.

  • Hutchinson, M., Nite, C., & Bouchet, A. (2013). Toward predicting escalation of commitment: Normalizing determinants in intercollegiate athletic departments. North American Society for Sport Management Conference, Austin, TX.

  • Hutchinson, M., & Bouchet, A. (2013). Organizational redirection in highly bureaucratic environments: De-escalation of commitment among Division I athletic departments. North American Society for Sport Management Conference, Austin, TX.

  • Hutchinson, M., Bouchet, A., & Nite, C. (2013). Organizational redirection in intercollegiate athletics: Resultant factors of de-escalation of commitment. NCAA Scholarly Colloquium on Intercollegiate Athletics, Grapevine, TX.
  • Ballouli, K., Bennett, G., & Hutchinson, M. (2012). A multifaceted analysis of customer satisfaction with hospitality services: The case of Jet Set Sports and the London 2012 Olympic Games. Sport Marketing Association Conference, Orlando, FL.

  • Ballouli, K., Koesters, T. C., & Hutchinson, M. (2012). Sound affects: The importance of music to consumers in sports stadiums. North American Society for Sport Management Conference, Seattle, WA.

  • Ballouli, K., Hutchinson, M., & Koesters, T. C. (2012). Consumer perceptions of background music in team highlight videos: A case of branded music verses popular music. North American Society for Sport Management Conference, Seattle, WA.

  • Hutchinson, M., Bennett, G., & Nite, C. (2012). University brand building in sport: Core value implementation within an intercollegiate athletics department. College Sport Research Institute Conference, Chapel Hill, NC.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2011). Brand building with team music: The impact of musical fit on shopping outcomes. Sport Marketing Association Conference, Houston, TX.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2011). There's more to a sports brand than meets the eye: The strategic use of music in sports. Sport Marketing Association Conference, Houston, TX.

  • Hutchinson, M. (2011). Core values-based brand building: Institutional stakeholder's attitudes towards the Texas A&M University brand. North American Society for Sport Management Conference, London, ON.

  • Bouchet, A., & Hutchinson, M. (2011). Brand establishment at the University of Chicago: An investigation of de-escalation of commitment in university athletics. College Sport Research Institute Conference, Chapel Hill, NC.

  • Nite, C., & Hutchinson, M. (2011). Challenges of Division II athletic departments and student-athlete development. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, San Diego, CA.

  • Ballouli, K., & Hutchinson, M. (2010). To tweet, or not to tweet: Brand building through the strategic use of Twitter. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Bouchet, A., & Hutchinson, M. (2010). Organizational escalation to an uncertain course of action: A case study of institutional branding at Southern Methodist University. North American Society for Sport Management Conference, Tampa, FL.

  • Hutchinson, M. (2010). Early career development in the sport industry: Factors affecting employment. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

  • Ballouli, K., Hutchinson, M., & Bennett, G. (2010). Assessing the economic impact of a non-profit state sports festival. American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Indianapolis, IN.

  • Hutchinson, M. (2009). The utilization of core values as an avenue for promotion in sport: Faith-based activations as the moral face of sport organizations. Sport Marketing Association Conference, Cleveland, OH.

  • Hutchinson, M., & Ballouli, K. (2009). Assessing the satisfaction of a fan loyalty program: A case study of the 12th Man Team Rewards Program. Sport Marketing Association Conference, Cleveland, OH.

  • Hutchinson, M., & Bouchet, A. (2009). Sponsoring firms assess perceptions of sport property sponsorships and execution. North American Society for Sport Management Conference, Columbia, SC.

  • Hutchinson, M., Bennett, G., & Ballouli, K. (2008). The impact of increasing gas prices on attendance at the Florida Sunshine State Games. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Ballouli, K., Bennett, G., & Hutchinson, M. (2008). Service quality and consumer satisfaction with a state sports festival. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.

  • Hutchinson, M., & Bennett, G. (2008). The effectiveness of marketing to the Christian segment through the faith night promotion. Sport Entertainment and Venues Tomorrow Conference, Columbia, SC.


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