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Presentations

RICHARD L. IRWIN

Assoc Dean

University College

Office Location: 201 Brister

Phone: (901) 678-4596

Email: rirwin@memphis.edu

  • INVITED PRESENTATIONS (Conferences) 
  • Southall, R., Irwin, R., Kadlecek, J., & Dick, R. (November, 2006). Evaluating the Effectiveness of Metadiscrete Sales Training Progams. Sport Marketing Association Conference, Denver, CO.  
  • MacFarlane, K., Irwin, R., Amis, J. (November, 2005). The relationship between activation and overall satisfaction of minor league baseball sponsors. Sport Marketing Association. Memphis, TN. 
  • Irwin, R., Lachowetz, T., Cornwell, B., & Clark, J., Cannon, P. & Drinkard, D. (November, 2005). Cause-related sports sponsorship: Assessing beliefs, attitudes, and behavioral intention of Targeted corporate decision makes. Sport Marketing Association, Memphis, TN. 
  • Reese, J., Irwin, D., Sutton, B., Kedlecek, J., Kahler, J., & Cohn, M. (November, 2005) How to further inegrate sport management programs with industry sales opportunies. Sport Marketing Association Conference, Tempe, AZ. 
  • Irwin, R. (September, 2005). Using Patron Research to Improve Team Profits. Minor League Baseball Promotional Seminar, Memphis, TN.  
  • Irwin, R. L. (February, 2003).  Professional Development:  What is the Sport Marketing Association?  Georgia Southern Sport Management Conference.  Savannah, GA. 
  • Irwin, R.  (February, 1996).  Matching your product/service to the appropriate consumer sporting market.  Marketing With Sport Entities.  Atlanta, GA. 
  • Pitts, B., Stotlar, D., Irwin, D., Gray, D., & Branch, D. (June, 1995).  Teaching Sport Marketing.  North American Society of Sport Management. Athens, GA. 
  • Irwin, D. (June, 1993).  How to Market Athletic Events to Corporations.  National Collegiate Athletic Association Professional Development Seminar. Chicago, IL. 
  • Irwin, R. (November, 1992).  Sport Licensing.  International Seminar on Sport Marketing, Moscow, Russia. 
  • Irwin, R. (December, 1991).  Naming Your Profits.  Athletic Business '91.  San Antonio, TX. 
  • Irwin, R. (May, 1991).  Children As A Target Market.  International Conference on Children's Fun and Fitness, West Chester, PA. 
  • Irwin, R. L. (April, 1991).  State of the Industry.  Association of Collegiate Licensing Administrators National Conference.  Indianapolis, IN.   
  • INVITED PRESENTATIONS (Other)  
  • Applying Research to NCAA Championships, NCAA Championship Staff, August, 1998. 
  • NCAA Championship Patron Analysis, NCAA Championship Staff, August 1997. 
  • 1996 Memphis Visitor Profile, Executive Board, Memphis Convention & Visitors Bureau, February, 1997. 
  • Event Marketing Research. Event Development Course, University of Northern Colorado, July, 1996. 
  • NCAA Championship Patron Analysis, NCAA Championship Staff, August 1996. 
  • Sport Market Research:  The Application.  Introduction to Marketing, Marquette University, February, 1996. 
  • NCAA Championship Patron Analysis, NCAA Corporate Partners Meeting, September, 1996. 
  • NCAA Championship Patron Analysis, NCAA Championship Group, August 1995. 
  • NCAA Championship Patron Analysis, NCAA Championship Group, August 1994. 
  • The Fundamentals of Sport Licensing Administration.  Sport Economics, University of Massachusetts ‑ Amherst, February, 1994. 
  • Licensing Fundamentals.  Graduate Seminar in Sport Management, Pennsylvania State University, March, 1992. 
  • Legal Liabilities in Sport.  Legal Issues in Sport, Chapman College, December, 1989. 
  • Licensing Sport Logos.  Physical Education and the Law, University of Northern Colorado, November, 1989. 
  • PROFESSIONAL/RESEARCH PRESENTATIONS   
  • International (refereed) 
  • Irwin, R., Lachowetz, T., Schimmel, K., & Clark, J.  (June, 2003).  Implementations of Sponsorship for the Business-to-Business Sales Force: Using Sport Sponsorship as a Critical Sales Event.  North American Society for Sport Management.  Ithaca, NY. 
  • Clark, J. S., Schimmel, K., Lachowetz, T., & Irwin, R. (October, 2002).  Sport Sponsorship as a Critical Sales Event.  The International Conference on Sport and Entertainment Business.  Columbia, SC.
  • Irwin, R., Cornwell, B. T., Lachowetz, T., & Clark, J. (October, 2002).  Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions Of Event Spectators and Corporate Decision Makers.  The International Conference on Sport and Entertainment Business.  Columbia, SC.
  • Lachowetz, T., Clark, J., Irwin, R., Cornwell, T. B.  (July, 2002).  Cause-Related Sponsorship: Survey of Consumer/Spectator Beliefs, Attitudes, Behavioral Intentions and Corporate Image Impressions.  The American Marketing Association Annual Conference.  San Diego, CA.
  • Newman, J. & Irwin, R.  (June, 2001). A Marketing Practitioner's Guide to Creating and  Fostering Community-Level Social Capital. North American Society for Sport Management. Birginia Beach, VA. 
  • Pent, A & Irwin, R.  (June, 2001).  Brand Recognition and Loyalty Transfer Among Patrons of Historically Black College Athletic Events.  North American Society for Sport Management.  Virginia Beach, VA.   
  • Irwin, R., Sutton, W, & McCarthy, L.  (June, 2001).  Meeting the Needs of the Industry: Infusing Sales & Promotion Into the Sport Management Curriculum.  North American Society for Sport Management.  Virginia Beach, VA.   
  • Irwin, R., Newman, J., & Gillentine, A.  (June, 2000).  Fantasy Sport: An Effective Role Play Simulation for Sport Management Curriculum.  North American Society for Sport Management. Colorado Springs, CO. 
  • Irwin, R., Rascher, D. & Regan, T.  (June, 2000).  Assessing the Economic Impact of Sport: Methodology.  North American Society for Sport Management.  Colorado Springs, CO.
  • Lough, N. L. & Irwin, R. L. (May, 1999).  The Objectives Sought Among Sponsors of Women’s Sport: Do They Differ From General Sponsorship?  North American Society for Sport Management.  Vancouver, British Columbia.  
  • Judd, M. & Irwin, R. L. (May, 1999).  Young and Testless: What We Want to Do and Ought To Do, In Sport Management Education.  North American Society for Sport Management.  Vancouver, British Columbia. 
  • McCarthy, L. & Irwin. R.  (October, 1998).  An examination of the rationale and motives for corporate purchase of stadia and arena naming rights. European Association for Sport Management. Madeira, Portugal.  
  • Irwin, R.  (September, 1998).  Transforming a sports event into a tourism package:  How to increase the number of visitors to your area. TEAMS 1998: Travel, Events, and Management in Sports. Washington, DC. 
  • Irwin, R. & Judd, M.  (May, 1998).  On the cutting edge of sport management curriculum content and delivery.  North American Society of Sport Management. Buffalo, New York. 
  • McCarthy, L. & Irwin, R.  (May, 1998).  Why an arena?  An examination of the rationale applied to arena and stadia sponsorship.  North American Society of Sport Management. Buffalo, New York. 
  • Irwin, R.L., Lough, N., Short, G.  (May, 1998).  Corporate sport sponsorship motives among North American companies: a contemporary analysis. North American Society of Sport Management. Buffalo, New York. 
  • McCarthy, L. M. & Irwin, R. (September, 1997).  What’s in a name?  Stadia and arena naming rights.  Fifth European Congress on Sport Management. Glascow, Scotland. 
  • Irwin, R., Short, G., & Sutton, W.  (May, 1997).  Comparative analysis of sport sponsorship proposal screening process among Canadian and U.S. corporations.  North American Society for Sport Management. San Antonio TX. 
  • Irwin, R. L., Zwick, D., & Sutton, W. A.  (May, 1997).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  North American Society for Sport Management.  San Antonio TX. 
  • Irwin, R. L. & Sutton, W. A.  (November, 1996).  Roles, responsibilities and effectiveness of urban community relations programs within professional sport franchises. Sport in the City Symposium.  Memphis, TN.  
  • Zwick, D. & Irwin, R. L.  (October, 1996).  Measurement of Excellence in Marketing Divisions of Professional Sport Franchises.  Fourth European Congress on Sport Management.  Montpelier, France. 
  • Irwin, R. L. , & Sutton, W.A.  (September, 1995).  Creating the Ideal Sponsorship Arrangement:  An Empirical Match of Corporate Sport Sponsor's Objectives with Sponsorship Inventory Criteria.  European Conference for Sport Management.  Budapest, Hungary. 
  • Irwin, R. L., & Sutton , W.A.  (July, 1995).  Creating the Ideal Sponsorship Proposal:  An Empirical Match of Sport Sponsorship Objectives.  World Marketing  Congress.  Melbourne, Australia. 
  • Irwin, R. L., & Sutton,  W.A.  (July, 1995).  Employing Data Based Marketing to Sport Organizations.  Seventh Biannual World Marketing Congress. Melbourne, Australia.   
  • Irwin, R. L., & Sutton, W.A.  (June, 1995).  Creating the Ideal Sponsorship Arrangement:  An Empirical Match of Sport Sponsorship Inventory Criteria with Desired Corporate Sport Sponsorship Objectives.  North American Society for Sport Management.  Athens, GA. 
  • Irwin, R. L., Short, G. D., Sutton, W.A. (June, 1995).  A Sport Sponsorship Proposal Evaluation Model for North America.  North American Society for Sport Management.  Athens, GA. 
  • Sutton, W.A., & Irwin, R. L.  (September, 1994).  Sponsorship Objectives of American Corporate Sport Sponsors.  European Conference for Sport Management.  Florence, Italy. 
  • Irwin, R. L. & Sutton, W.A. (June, 1994).  A Model for the Evaluation of Sport Sponsorship Proposals, North American Society for Sport Management. Pittsburgh, PA. 
  • Irwin, R. L., & Asimakopoulas, M.  (June, 1992).  An Approach to the Evaluation and Selection of Sport Sponsorship Proposals.  North American Society for Sport Management.  Knoxville, TN. 
  • Irwin, R. L., &  Asimakopoulas, M.  (April, 1992).  A Sport Sponsorship Evaluation Instrument.  International Conference on Sport Business. Columbia, SC. 
  • Irwin, R. L., & Stotlar, D. K.  (May, 1991).  A Sport Licensing Administrative Paradigm.  North American Society for Sport Management.  Ottawa, ONT. 
  • Irwin, R. L.  (February, 1991).  Administrative Procedures for Trademarks.  International Conference on Sports Business. Columbia, SC. 
  • Irwin, R. L. (November, 1989).  Financial Benefits of Trademark Licensing. International Conference on Sports Business.  Columbus, SC. 
  • Irwin, R. (May, 1989). Licensing Logos and the Financial Impact for Sport Personnel.  North American Society for Sport Management.  Calgary, Alberta. 
  • National (refereed)
  • Irwin, R. & Irwin, C.  (Accepted).  Be An Action Hero: Communicate with Your Colleagues.  2004 National Convention of the American Alliance for Health, Physical Education, Recreation and Dance.  New Orleans, LA. 
  • Lyberger, M. & Irwin, R.  (May, 1998).  Consumer recognition of official sponsorship status.  Advertising and Consumer Psychology Conference.  Portland, OR.
  • Lyberger, M. & Irwin. R.  (January, 1998).  Quality, visibility, and consumer recognition of sponsorship effectiveness:  1998 Super Bowl.  Super Bowl Scientific Congress.  San Diego, CA.
  • Cornwell, T. B., Maignan, I. & Irwin, R.  (May, 1997).  The Long-term Recall of Sponsorship Stimuli: An Empirical Investigation.  Academy of Marketing Sciences Annual Conference and Faculty Consortium. Coral Gables, FL.
  • Irwin, R. L. & Sutton, W.A. (May, 1996).  Objectively Screening and Selecting Sport Sponsorship Opportunities.  1996 Academy of Marketing Science Annual Conference and Faculty Consortium.  Phoenix, AZ.
  • Irwin, R. (March, 1989).  Trademark Licensing and Its Potential For Revenue at the High School Level.  Conference on Sport, Physical Education, Recreation, and Law.  Jekyll Island, GA. 
  • State (refereed)
  • Irwin, R.  (November, 1999).  Strategic market planning for sport and recreation. Tennessee Association for Health, Physical Education, Recreation, & Dance.  Cookeville, TN.
  • Irwin, R., Irwin, C., & Pitts, M.  (November, 1999).  P.R. for P.E. Tennessee Association for Health, Physical Education, Recreation, & Dance. Cookeville, TN.
  • Irwin, R.  (November, 1996).  Touching Base: Serving the Needs of the Urban Sport & Leisure Industries.  Tennessee Association for Health, Physical Education, Recreation, & Dance. Nashville, TN.
  • Irwin, R. (December, 1993). Effective Public Relations for the Sport Practitioner. Ohio Association for Health, Physical Education, Recreation , & Dance. Columbus, OH.
  • Irwin, R. (December, 1993).  A Plan For Success:  Strategic Marketing of Physical Education & Sport.  Ohio Association for Health, Physical Education, Recreation, & Dance.  Columbus, OH.
  • Irwin, R. (October, 1989).  Licensing High School Logos. Colorado Association for Health, Physical Education, Recreation, & Dance.  Denver, CO.
  • Irwin, D. (January, 1988).  Plyometric Training Principles.  Minnesota State High School Track Coaches Association.  Minneapolis, MN.
  • Regional (refereed)
  • McCarthy, L. & Irwin, R.  (October, 1997).  Marketing a Corporate Identity through Stadia and Arenas: The Naming Game.  Southeastern Chapter of InfORMS 1997 Annual Meeting.  
  • Andrews, D. L., Irwin, R., Pitter, R., & Beneker, D.  (October, 1996).  Mapping the Social Location of Sport Within Contemporary Memphis: Reflections Upon Preliminary Research Findings.  Southern Demographic Association. Memphis, TN.
  • Irwin, R. &  Zufall, K. (February, 1994).  Athletic Marketing 101:  Packaging and Selling Sponsorships.  Midwest Alliance for Health, Physical Education, Recreation, & Dance.  Morgantown, WV.

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