College of Education, Health and Human Sciences :: Publications

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College of Education, Health and Human Sciences

Publications

RICHARD L. IRWIN

Assoc Dean

University College

Office Location: 201 Brister

Phone: (901) 678-4596

Email: rirwin@memphis.edu

Irwin, R.L. Sutton, W.A. & McCarthy, L. (2008) Sport Promotion and Sales Management. Champaign, IL: Human Kinetics Publishers. Second edition
Wilcox, R.C., Andrews, D.L., Pitter, R., & Irwin, R.L. (2003) Sporting Dystopias: The Making and Meaning of Urban Sport Cultures. Ithaca, NY: SUNY Press.
Irwin, R. L., Sutton, W.A., & McCarthy, L. (2002). Sport Promotion and Sales Mangement. Champaign, IL: Human Kinetics Publishers.
Irwin, R. L. (2000). Sport Licensing. In B. K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. Second edition. St. Louis:WCB/McGraw-Hill.
Irwin, R. L. (2000). Gender equity achieved through strategic marketing. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
Irwin, R. L. (1998). National Express, Inc.--Assessing Sport sponsorship effectiveness. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
Irwin, R.L. (1998). Catch that championship fever! In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
Irwin, D. (1996). Sport Licensing. In . K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. St. Louis: Mosby-Year Book, Inc.
Irwin, F. (1994). Financial benefits of trademark licensing. Operation and Theoretical Aspects of Sports Business, Peter J. Graham, Ed., WM. C. Benchmark Publishing.
Irwin, R. (1993). A practioners guide for marketing chidren's fitness programs. In M.J. Leppo (Ed.), Healthy from the Start, 197-203. Washington DC: ERIC.

Irwin, D. (1987). Long distance runners: A psychological profile. Track & Field Quarterly, 18(3), 39-41.
Stotlar, D., Viswanathan, R., & Irwin, D. (1991). Sports and sponsors. Colorado Association for Health, Physical Education, Recreation, and Dance Journal, 17(2), 12-13.
Irwin, R. (1991). Collegiate licensing '91: State of the industry. Licensing Journal, 11(7), 3-8.
Irwin, R.L. (1991). A historical review of litigation in baseball. Marquette Sports Law Journal. 1(2), 285-300.
Irwin, R.L., & Asimakipoulas, M. (1992). An approach to the evaluation and selection of sport sponsorship proposals. Sport Marketing Quarterly, 1(2), 43-51.
Irwin, R., & Graham, P.J. (1993). Sport marketing opportunities in the Commonwealth of Independent States. Sport Marketing Quarterly, 2(2), 27-30.
Irwin, R.L., Stotlar, D.K., & Mulrooney, A.L. (1993). A critical analysis of collegiate licensing policies and procedures. The Journal of College and University Law, 20(3), 97-109.
Wang, P., & Irwin, R.L. (1993). An assessment of economic impact techniques for small sporting events. Sport Marketing Quarterly, 2(3), 33-37.
Irwin, R.L., & Polon, K. (1993). Marketing the physical education program. Future Focus, 14(1), 12-13.
Irwin, R.L., & Stotlar, D.K. (1993). Operational protocol analysis of sport and collegiate licensing programs. Sport Marketing Quarterly, 2(1), 7-16.
Irwin, R.L. & Sutton W.A. (1994). Sport sponsorship objectives: An analysis of the relative importance for major corporate sponsors. European Journal of Sport Management, 1(2), 93-101.
Irwin, R.L., Asimakopoulas, M.K., & Sutton W.A. (1994). A model for screening sport sponsorship proposals. Journal of Promotion Management, 2(3/4), 53-69.
Morris, D. & Irwin, R.L. (1996). The data driven approach to sponsorship acquisition. Sport Marketing Quarterly, 5(2).
White, A.B. & Irwin, R. (1996). Assessing a corporate partmner program: A key to success. Sport Marketing Quarterly, 5(2).
Irwin, R.L., Wang, P. & Sutton, W.A. (1996). Comparative analysis of diaries and projected spending to assess patron expenditure behavior at short-term sporting events. Festival Management and Event Tourism, 4(1), 29-37.
Irwin, R.L. & Sandler, M. (1998). An analysis of travel behavior and event-induced expenditures among American collegiate championship patron groups. Journal of Vacation Marketing, 4(1), 78-90.
Cornwell, T.B., Maigan, I. & Irwin R.L. (1998). Long-term recall of sponsors: An empirical investigation of stadium and sport cafe audiences. Australian Journal of Marketing, 5(1), 45-57.
McCarthy, L. & Irwin, R.L. (1998). Permanent seat licenses as an emerging source of revenue production. Sport Marketing Quarterly, 7(3), 41-46.
Sutton, W.A., Irwin, R.L., & Gladden, J.M. (1998). Tools of the trade: Practical research methods for events, teams, and venues. Sport Marketing Quarterly, 7(2), 45-59.
McCarthy, L. & Irwin, R.L. (1998). What's in a name? Stadia and arena naming rights. Cyber-Journal of Sport Marketing, 2(2). On-line: Available http:///www.cjsm.com
Irwin, R.L., Zwick, D. & Sutton, W.A. (1999). Assessing organizational attributes contributing to marketing excellence in American professional sport franchises. European Journal of Marketing, 3(33), 314-327.
Irwin, R.L., Zwick, D. & Sutton, W.A. (1999). Assessing organizational attributes contributing to marketing excellence in American professional sport franchises. The Journal of Consumer Marketing, 16(6), 603-615. (publisher requested reprint)
Cornwell, T.B., Relyea, G.E., Irwin, R.L., & Maignan, I. (2000). Understanding Long-term Effects Of Sports Sponsorship: Role Of Experience, Involvement, Enthusiasm, and Clutter. International Journal of Sports Marketing and Sponsorship, 2(2), 127-143.
Lough, N., Irwin, R.L., & Short, G. (2000). Corporate sponsorship motives among North American companies: A contemporary analysis. International Journal of Sport Management, 1(4), 283-295.
McCarthy, L.M. & Irwin R. (2000). An examination of the rationale and motives for corporate purchase of stadia and arena naming rights. Cyber Journal of Sport Marketing, 4(3). On-line: Available http://www.cjsm.com/
Lough, N. & Irwin, R.L. (2001). A comparative analysis of sponsorship objectives for U.S. women's sport and traditional sport sponsorship. Sport Marketing Quarterly, (10)4, 202-211.
Gladden, J.M., Irwin, R.L., & Sutton, W.A. (2001). Managing North American Major Professional Sport teams in the New Millennium: Building, Sharing, and Maintaining Equity. Journal of Sport Management, 15(4), 297-317.
Irwin, R.L. (2002). Engineering the theory-to-practice bridge using the consultancy approach. Sport Marketing Quarterly, 11(2), 121-123.
Newman, J.I., Irwin, R.L., Klenosky, D.B., & Gillentine, A. (2003). Integrating fantasy sport role play simulation into the sport Management curriculum: An orientation and empirical evaluation. International Journal of Sport Management, 4(2).
Clark, J.S., Schimmel, K., Lachowetz, T. & Irwin, R.L. (2003). Business-to-business relationships and sport: Using sponsorship as a critical sales event. International Journal of Sports marketing and Sponsorship, 5(2), 129-144.
Irwin, R.L., Lachowetz, T., Cornwell, T.B., & Clark, J.S. (2003). Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions. Sport Marketing Quarterly, 12(2), 131-139.
Irwin, R.L., Lachowetz, T. & Clark J. (2004). Cause-Related Sport Marketing: How Should it Work? International Journal of Sport Management, (4)3, 173-178.
Irwin, C.C. & Irwin, R.L. (2004). Public relations for physical education. Strategies, 18(2), 25-26.
Irwin, R. L. (2006). Corporate Sport Sponsorship: An Objective Driven Marketing Strategy. Journal of Financial Advertising & Marketing, 3(3), 55-62.
Irwin, R. L., Southall, R. M., Sutton, W. (2007). Pentagon of Sport Sales Training: A 21^St Century Sport Sales Training Model. Sport Management Education Journal, 1(1), 18 � 39.
Drayer, J., Stotlar, D. K. & Irwin, R. (2008). Tradition vs. Trend: A case study of team response to the secondary ticket market. Sport Marketing Quarterly, 17(4), 235-240.
Irwin, C., Irwin, R., Ryan, T. & Drayer, J. (2009). The Mythology of Swimming: Are Myths Impacting Minority Youth Participation? International Journal of Aquatic Research and Education, 3, 10 � 23.
Irwin, C.C., Irwin, R.L., Ryan, T.D., Drayer, J. (2009). Urban minority youth swimming (in)ability in the United States and associated demographic characteristics: Toward a drowning prevention plan. Injury Prevention, 15(4), 234-239.

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Last Updated: 2/1/12