College of Education, Health and Human Sciences College of Education, Health and Human Sciences
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Interim Vice Provost Acad Innv

Provost Office

Office Location: 231 Administration Buidling

Phone: (901) 678-4596


  • Irwin, R.L. Sutton, W.A. & McCarthy, L. (2008) Sport Promotion and Sales Management. Champaign, IL: Human Kinetics Publishers. Second edition  
  • Wilcox, R.C., Andrews, D.L., Pitter, R., & Irwin, R.L. (2003) Sporting Dystopias: The Making and Meaning of Urban Sport Cultures. Ithaca, NY: SUNY Press.
  • Irwin, R. L., Sutton, W.A., & McCarthy, L. (2002). Sport Promotion and Sales Mangement. Champaign, IL: Human Kinetics Publishers.
  • Irwin, R. L. (2000). Sport Licensing. In B. K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. Second edition. St. Louis:WCB/McGraw-Hill.
  • Irwin, R. L. (2000). Gender equity achieved through strategic marketing. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  • Irwin, R. L. (1998). National Express, Inc.--Assessing Sport sponsorship effectiveness. In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  • Irwin, R.L. (1998). Catch that championship fever! In B. Pitts (Ed.) Case Studies in Sport Marketing, Morgantown, WV: Fitness Information Technology.
  • Irwin, D. (1996). Sport Licensing. In . K. Parkhouse (Ed.), The Management of Sport: Foundations & Applications. St. Louis: Mosby-Year Book, Inc.
  • Irwin, F.  (1994). Financial benefits of trademark licensing. Operation and Theoretical Aspects of Sports Business, Peter J. Graham, Ed., WM. C. Benchmark Publishing.
  • Irwin, R. (1993). A practioners guide for marketing chidren's fitness programs. In M.J. Leppo (Ed.), Healthy from the Start, 197-203. Washington DC: ERIC.

  • Irwin, D. (1987).  Long distance runners: A psychological profile.  Track & Field Quarterly, 18(3), 39-41. 
  • Stotlar, D., Viswanathan, R., & Irwin, D. (1991).  Sports and sponsors.  Colorado Association for Health, Physical Education, Recreation, and Dance Journal, 17(2), 12-13. 
  • Irwin, R. (1991).  Collegiate licensing '91: State of the industry.  Licensing Journal, 11(7), 3-8.
  • Irwin, R.L. (1991).  A historical review of litigation in baseball.  Marquette Sports Law Journal. 1(2), 285-300. 
  • Irwin, R.L., & Asimakipoulas, M. (1992).  An approach to the evaluation and selection of sport sponsorship proposals.  Sport Marketing Quarterly, 1(2), 43-51. 
  • Irwin, R., & Graham, P.J. (1993).  Sport marketing opportunities in the Commonwealth of Independent States.  Sport Marketing Quarterly, 2(2), 27-30. 
  • Irwin, R.L., Stotlar, D.K., & Mulrooney, A.L.  (1993).  A critical analysis of collegiate licensing policies and procedures.  The Journal of College and University Law, 20(3), 97-109. 
  • Wang, P., & Irwin, R.L. (1993).  An assessment of economic impact techniques for small sporting events.  Sport Marketing Quarterly, 2(3), 33-37. 
  • Irwin, R.L., & Polon, K. (1993).  Marketing the physical education program.  Future Focus, 14(1), 12-13. 
  • Irwin, R.L.,  & Stotlar, D.K. (1993).  Operational protocol analysis of sport and collegiate licensing programs.  Sport Marketing Quarterly, 2(1), 7-16.
  • Irwin, R.L. & Sutton W.A. (1994).  Sport sponsorship objectives: An analysis of the relative importance for major corporate sponsors.  European Journal of Sport Management, 1(2), 93-101. 
  • Irwin, R.L., Asimakopoulas, M.K., & Sutton W.A. (1994).  A model for screening sport sponsorship proposals.  Journal of Promotion Management, 2(3/4), 53-69. 
  • Morris, D. & Irwin, R.L. (1996).  The data driven approach to sponsorship acquisition.  Sport Marketing Quarterly, 5(2). 
  • White, A.B. & Irwin, R. (1996).  Assessing a corporate partmner program: A key to success.  Sport Marketing Quarterly, 5(2). 
  • Irwin, R.L., Wang, P. & Sutton, W.A. (1996).  Comparative analysis of diaries and projected spending to assess patron expenditure behavior at short-term sporting events.  Festival Management and Event Tourism, 4(1), 29-37. 
  • Irwin, R.L. & Sandler, M. (1998).  An analysis of travel behavior and event-induced expenditures among American collegiate championship patron groups.  Journal of Vacation Marketing, 4(1), 78-90.
  • Cornwell, T.B., Maigan, I. & Irwin R.L. (1998).  Long-term recall of sponsors:  An empirical investigation of stadium and sport cafe audiences.  Australian Journal of Marketing, 5(1), 45-57.  
  • McCarthy, L. & Irwin, R.L. (1998).  Permanent seat licenses as an emerging source of revenue production.  Sport Marketing Quarterly, 7(3), 41-46.  
  • Sutton, W.A., Irwin, R.L., & Gladden, J.M. (1998).  Tools of the trade: Practical research methods for events, teams, and venues.  Sport Marketing Quarterly, 7(2), 45-59. 
  •  McCarthy, L. & Irwin, R.L. (1998).  What's in a name?  Stadia and arena naming rights.  Cyber-Journal of Sport Marketing, 2(2).  On-line: Available http:///
  •  Irwin, R.L., Zwick, D. & Sutton, W.A. (1999).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  European Journal of Marketing, 3(33), 314-327.
  • Irwin, R.L., Zwick, D. & Sutton, W.A. (1999).  Assessing organizational attributes contributing to marketing excellence in American professional sport franchises.  The Journal of Consumer Marketing, 16(6), 603-615.  (publisher requested reprint
  • Cornwell, T.B., Relyea, G.E., Irwin, R.L., & Maignan, I. (2000).  Understanding Long-term Effects Of Sports Sponsorship: Role Of Experience, Involvement, Enthusiasm, and Clutter.  International Journal of Sports Marketing and Sponsorship, 2(2), 127-143.  
  • Lough, N., Irwin, R.L., & Short, G. (2000).  Corporate sponsorship motives among North American companies: A contemporary analysis.  International Journal of Sport Management, 1(4), 283-295. 
  • McCarthy, L.M. & Irwin R. (2000).  An examination of the rationale and motives for corporate purchase of stadia and arena naming rights.  Cyber Journal of Sport Marketing, 4(3).  On-line: Available  
  • Lough, N. & Irwin, R.L. (2001).  A comparative analysis of sponsorship objectives for U.S. women's sport and traditional sport sponsorship.  Sport Marketing Quarterly, (10)4, 202-211.
  • Gladden, J.M., Irwin, R.L., & Sutton, W.A. (2001).  Managing North American Major Professional Sport teams in the New Millennium: Building, Sharing, and Maintaining Equity.  Journal of Sport Management, 15(4), 297-317.  
  •  Irwin, R.L. (2002).  Engineering the theory-to-practice bridge using the consultancy approach.  Sport Marketing Quarterly, 11(2), 121-123.
  • Newman, J.I., Irwin, R.L., Klenosky, D.B., & Gillentine, A. (2003).  Integrating fantasy sport role play simulation into the sport Management curriculum: An orientation and empirical evaluation.  International Journal of Sport Management, 4(2). 
  •  Clark, J.S., Schimmel, K., Lachowetz, T. & Irwin, R.L. (2003).  Business-to-business relationships and sport: Using sponsorship as a critical sales event.  International Journal of Sports marketing and Sponsorship, 5(2), 129-144.
  • Irwin, R.L., Lachowetz, T., Cornwell, T.B., & Clark, J.S. (2003).  Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions.  Sport Marketing Quarterly, 12(2), 131-139. 
  • Irwin, R.L., Lachowetz, T. & Clark J. (2004).  Cause-Related Sport Marketing: How Should it Work?  International Journal of Sport Management, (4)3, 173-178. 
  • Irwin, C.C. & Irwin, R.L. (2004).  Public relations for physical education.  Strategies, 18(2), 25-26. 
  •  Irwin, R. L. (2006).  Corporate Sport Sponsorship: An Objective Driven Marketing Strategy. Journal of Financial Advertising & Marketing, 3(3), 55-62. 
  • Irwin, R. L., Southall, R. M., Sutton, W. (2007).  Pentagon of Sport Sales Training:  A 21St Century Sport Sales Training Model.  Sport Management Education Journal, 1(1), 18 39. 
  • Drayer, J., Stotlar, D. K. & Irwin, R. (2008).  Tradition vs. Trend: A case study of team response to the secondary ticket market.  Sport Marketing Quarterly, 17(4), 235-240. 
  • Irwin, C., Irwin, R., Ryan, T. & Drayer, J. (2009).  The Mythology of Swimming: Are Myths Impacting Minority Youth Participation?   International Journal of Aquatic Research and Education, 3, 10 23.
  • Irwin, C.C., Irwin, R.L., Ryan, T.D., Drayer, J. (2009).  Urban minority youth swimming (in)ability in the United States and associated demographic characteristics:  Toward a  drowning prevention planInjury Prevention, 15(4), 234-239.   

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