Driven by doing.
At the University of Memphis, we are Driven by Doing. Like the hard working, vibrant city we live in, we're accessible, yet diverse—with handson opportunities that meet the needs of a wide variety of students. UofM offers everything found at a traditional university, while remaining pragmatic, flexible and real, with the culture, soul and authenticity that define Memphis at the forefront.
The positioning statement should always be set in the Bitter typeface. When used as a prominent typographic element, it does not need a period and should be set in all caps. When used as a tagline, the "d" in "doing" should stay lowercase and the statement should end in a period.
See examples below: