We invite you to enroll in the online Bachelor of Business Administration program
in Marketing Management! The degree is for students interested in careers related
to product development, pricing, consumer research and the promotion of goods and
services. To gain a thorough understanding of the range of these activities, students
take coursework on marketing principles, marketing research, consumer behavior, sales,
marketing strategy, advertising management and supply chain management. The degree
requires a total of 120 credit hours.
Our faculty has diverse areas of expertise including advertising strategy, customer
relationship management, negotiation, services marketing, research, and management
science. Our faculty members actively deploy this expertise in their teaching. Be
sure to visit their websites for more information, or visit our main office.
You may complete the Marketing Management degree entirely online or choose to enroll
in both online and on-ground classes. Some of the classes for the Supply Chain Management
major are also offered online.
If you would like for us to contact you with more information on our online BBA program,
please complete and submit the form below: