Course: MKTG301
Section: 1F08
Date: Not Yet Scheduled
Location: Fogelman College of Business, Education Suite – Room 385
Program Fees: $695 per individual; 10% discount for 3 or more registrations from the same organization
Enroll online: Not Yet Scheduled

In this two-day course, attendees will be introduced to Cultural Intelligence and how it can be enhanced to help today’s managers and executives work more effectively with business partners from around the world, as well as with their own global organizations and multicultural work teams.

Topics Covered in the Program Include:

• What is Cultural Intelligence?  Why is it important?
• How does Cultural IQ compare to traditional IQ or Emotional IQ?
• What is culture?  What are the domains of culture?
• Steps to cultivating Cultural Intelligence
• What is my Cultural IQ, and how can I improve it?
• Benefits of higher Cultural IQ in multicultural teams

Who Should Attend?

Managers, knowledge workers, and HR professionals interested in improving their understanding of culture and its importance in managing and working with international employees, workgroups, business partners, and/or customers.

Faculty: Balaji Krishnan, Ph.D.

Dr. Balaji C. Krishnan is an Associate Professor in the Department of Marketing and Supply Chain Management in the Fogelman College of Business and Economics at the University of Memphis.  Balaji’s research interests are in the area of pricing and price promotions, branding and brand equity, cross cultural issues in marketing, and services marketing.  He has published in the Journal of International Management, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Business Research, International Marketing Review, and  Journal of Services Marketing.  His research has included scale development, survey research and experimental research.  He currently teaches in the doctoral program, undergraduate program, graduate program, International MBA program and the Executive MBA program. Dr. Krishnan has been involved in Executive Education in the Mid-south area for several years.