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Cody Thomson HavardAsst Professor, Health Sport Sciences
Areas of Expertise:
Online Social Networking usage in sport
Sport Fan Psychology/Consumer Behavior
Sports marketing and promotion
About the Expert:
Dr. Havards research interests include rivalry in sport, sport fan psychology, and the usage of Online Social Networking (OSN) by sport players and organizations. Dr. Havard developed the Sport Rivalry Fan Perception Scale (SRFPS) to measure the perceptions fans have toward their favorite teams rival. Additionally, he has conducted research on student-athlete usage of OSN, monitoring policies of athletic departments, and team consumer engagement through OSN.
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