The 4Cs Initiative was launched by the Fogelman College of Business & Economics to
prepare students for success in the business world by providing them with unique opportunities
to acquire and master the skills they need to perform at a high level. The 4Cs Initiative
is integrated into the entire undergraduate experience at the College. To become successful,
students must develop self-confidence, and the 4Cs initiative helps them master the
four critical functions that are essential to career success: Communication, Creativity, Critical Thinking and Emotional Control. Visiting business professionals share personal experiences that relate to
these elements and team with faculty to develop a program of engagement that includes
in-class presentations, interactions with students, reviews of student presentations
and other activities. Instead of simply reading about and discussing the concepts,
students experience the 4Cs Initiative as part of the overall experience at the College
and develop the skills they need for ethical decision making in the business world.
For more information, contact Dr. John Amis at firstname.lastname@example.org or Kathy Tuberville at K.Tuberville@memphis.edu or 901-678-4740.
The 4Cs is one of seven Fogelman Promise Initiatives through which students can earn
the certificate of completion for Fogelman’s Professional Development Program.