Department of Marketing and Supply Chain Management Doctoral Student Receives Award

Mr. Mohammad Nejad, a doctoral candidate in the Department of Marketing and Supply Chain Management, received the First Place Award at the 21st Annual Student Research Forum, a competition co-sponsored by the U of M Graduate School and the University Honors Program. This is the second consecutive year he has received this award. 

The award was for a research project entitled "Innovation Diffusion: The Role of Influentials in a Heterogeneous Two-Segment Market. The project is sponsored by the enterprise Simulation and Optimization Lab (eSOL). The project advisors are Drs. Mehdi Amini, Emin Babakus, and Dan Sherrell.