MARLA B. ROYNE STAFFORD, PhD
Chair
Room 302, Fogelman Admin Building
(901) 678-2667

GEORGE D. DEITZ, PhD
Master's Program Coordinator
(901) 678-2098
gdeitz@memphis.edu

DANIEL SHERRELL, PhD
PhD Program Coordinator
(901) 678-4552
dsherrll@memphis.edu

I. In the Department of Marketing and Supply Chain Management, qualified students may work toward the PhD with a major in Business Administration and a concentration in Marketing.

NOTE: Every graduate student must comply with the general requirements of the Graduate School (see Admissions Regulations, Academic Regulations, and Minimum Degree Requirements) and the program requirements of the degree being pursued.

II. PhD Program

See the beginning of this College section for admission, prerequisites, and program requirements.

In addition to these requirements, the following are an integral part of expectations for students in the PhD program with a concentration in Marketing.

1. Research: Students are exposed to a variety of methodological courses designed to enhance their capability to design, implement and conduct research studies which address relevant marketing problems. Students are expected to complete their Ph.D. programs of study with some record of success in publishing their research efforts through conference papers and/or journal manuscripts.
2. Teaching: Developing teaching skills is a major component of the PhD program. In the course of the program, doctoral students are provided with a balanced teaching and research assistantship. Student evaluations as well as faculty input (by observing doctoral students teach) are used to assess teaching skills. If teaching skills are found inadequate, the PhD candidate will be advised an appropriate course of action.
3. GPA Requirement: Marketing doctoral students are required to maintain a minimum of 3.50 GPA in the marketing courses.

MARKETING (MKTG)

NOTE: Students taking Business courses will be charged an additional $30 per credit hour.

MKTG 7060 - Marketing Management (3)
For graduate students with undergraduate degrees in fields other than business administration. Marketing management as it relates to product, price, place, and promotional activities in both profit and nonprofit organizations; external environment as it affects marketing.

MKTG 7140 - Global Strategic Marketing (3)
Marketing strategy and in-depth analysis of issues impacting global management of marketing, including: interrelationships among global business environments and strategies, analysis value creating global strategies, competitive intelligence gathering, customer segment analysis, integrated marketing technologies, customer relationship management.

MKTG 7170 - Multinational Mktg Sem (3)
Emphasis on the cross-cultural aspects of multinational marketing through case studies and individual research; execution of marketing concepts and theories in different cultures and environments; similarities and differences of applications and results.

MKTG 7213 - Research Methodology (3)
Business research methods and tools; exploratory, descriptive, and causal research designs; primary and secondary sources of data; hands on experience with univariate and multivariate analysis techniques; emphasis on the interpretation and communication of research findings to aid decision makers. PREREQUISITE: Permission of instructor.

MKTG 7251 - Ethics In Business (1.5)
Ethical frameworks, theories, and definitions available for use in ethical business decision-making; legalization of business ethics, and processes involved in developing a business code of ethics; ability to recognize and identify ethical issues in business decision-making emphasized.

MKTG 7510 - Negotiation Strategies (3)
Application of negotiation strategies and tactics in a variety of business, non-profit, and political environments; emphasis on collaborative and competitive styles of negotiating. PREREQUISITE: Permission of Faculty Director of Master's Programs.

MKTG 7511 - Market Driven Quality (3)
Application of TQM principles and techniques in marketing operations; emphasis on measuring and analyzing quality from customer's perspective. PREREQUISITE: Permission of Faculty Director of Master's Programs.

MKTG 7520 - Medical Dev New Prod Dev (3)
Covers strategic planning and policy for new products, opportunity analysis, idea generation and concept development, project evaluation, product design and development, prototyping and testing, product launch and commercialization, and various product management tools. PREREQUISITES: MKTG 7140, SCMS 7315, HADM 7718.

MKTG 7540 - Applied Consumer Behavior (3)
Application of basic and advanced concepts of consumer behavior in business to consumer and business to business contexts; application of value based marketing to acquisition, development and maintenance of profitable customer relationships; psychological underpinnings of consumer behavior; exploring consumer behavior in a multi cultural environment. Prerequisite: MKTG 7140 or equivalent.

MKTG 7542 - Retail Marketing Strategy (3)
Focus on strategic role of retailing in the distribution of consumer goods and services; understanding consumer insights and execution of critical factors for building retail brands; role of new technology and media in developing multi channel retailing strategies. Prerequisite: MKTG 7140 or equivalent.

MKTG 7544 - Integ Mktg Comm/Branding (3)
Application of theories in marketing communications and marketing psychology to understanding consumers responses to new media; study changing media trends; study theories on branding such as brand personalities, branding services, people as brands and brand communities; building and measuring brand equity; leveraging brands for brand extension and managing a brand portfolio in a global context. Prerequisite: MKTG 7140 or equivalent.

MKTG 7546 - Mktg in Digital Environment (3)
Studying and applying marketing orientation in a digital environment; understanding emerging business models for the online market space; studying and implementing eCommerce project management techniques; understand the converging trends in the digital world in relation to consumers and consumer segments. PREREQUISITE: MKTG 7140 or equivalent.

MKTG 7555 - Creativity and Innovation (2)
Focused analysis and discussion of imaginative, creative processes used for innovation in business contexts; explores theoretical underpinnings of creativity and innovation, with special attention to environmental effects on individual and group creativity; creativity knowledge is applied in areas of ideation, innovation management, and product design.

MKTG 7910 - Problems in Marketing (1-6)
Directed independent research projects in an area selected by the student with the approval of the faculty member supervising and permission of the Faculty Director. Proposed plan of study must be approved by Ph.D. coordinator prior to enrollment. Grades of A-F, or IP will be given.

MKTG 7996 - Thesis (3-6)
Grades of S, U, or IP will be given.

MKTG 8215 - Ethical Criticism (3)
Ethical analyses and critiques of scientific writing; deconstructive strategies of reading; emphasis on literary and rhetorical tactics employed in presentation of marketing theory.

MKTG 8216 - Measurement/Stuc Equa (3)
Theoretical and methodological issues in research design, measurement, and analysis; development of measures of constructs and empirical assessment of measurement properties; model development and testing to expand theory; covariance structure analysis to test measurement and structural models. PREREQUISITE: SCMS 8540 or equivalent.

MKTG 8217 - Theory Const & Eval (3)
Analyses of development of theory in marketing and management; critiques of dominant paradigms; examination of tenets of philosophy of science as they relate to theory generation and testing. PREREQUISITE: permission of instructor

MKTG 8222 - Adv Mktg Management (3)
Seminar focusing on the major research streams in marketing management; analyses of foundations of marketing management theory; emphasis on assessing the conceptual development of marketing constructs; examination of current journal articles to assess new research approaches to improve marketing theory and practice. PREREQUISITE: permission of instructor

MKTG 8223 - Adv Consumer Behavior (3)
Survey of theoretic and methodological contributions of consumer behavior research in areas of human information processing, information search, complex decision-making, motivation, and attitude; emphasis on tracing major research streams in the literature through examination of current journal articles; research paper required. PREREQUISITE: Permission of instructor.

MKTG 8225 - Adv Topics Marketing Mgmt (3)
Seminar on the primary research issues in the field of marketing management; emphasis on the conceptual development of marketing constructs. Course includes discussion and analysis of both conventional and state-of-the art research approaches to the investigation of problems in marketing management. PREREQUISITE: permission of instructor.

MKTG 8910 - Problems in Marketing (1-6)
Directed independent research projects in an area selected by the student with the approval of the faculty member supervising and permission of the Faculty Director. Proposed plan of study must be approved by Ph.D. coordinator prior to enrollment. Grades of A-F, or IP will be given.

MKTG 8930 - Adv Research Methods (3)
Detailed coverage of topics relevant to conducting research in behavioral sciences, particularly marketing, including sampling techniques; experimental design concepts (blocking designs, multi-factor, use of repeated measures); development and evaluation of measurement instruments; application of multivariate techniques to marketing problems. PREREQUISITE: SCMS 8540 or equivalent.

DECISION SCIENCES (ISDS)

NOTE: Students taking Business courses will be charged an additional $30 per credit hour.