Honors Program
Faculty Mentor:  Dr. Robin Poston, Associate Professor of MIS and Assistant Director of Systems Testing Excellence Program at FIT

Mentor's Department: Management Information Systems, FCBE

Telephone/E-mail: 678-5739, rposton@memphis.edu

Project Description: The research question is what are the attributes, causal factors, and environment conditions that lead Facebook users to buy goods and services?  We have access to consumer data from Facebook and need to filter and normalize the data then run statistical analysis to determine whether various factors come into play in consumer purchasing decisions, especially in abandonment decisions.  For this project, an initial literature review is needed to compile a list of the factors involved, a proposed research model will be derived, measurements created, then data will be used to test the model and a resulting paper written.

Requirements for Student Applicants: The student along with faculty guidance will perform a majority of the tasks above—library journal search, model creation, measurement creation (as provided in the academic literature in journals), data cleansing and compilation, statistics runs, and report write-up.

Starting Date: Fall 2010

Method of Compensation: volunteer with an opportunity to publish, work with a silicon valley start up company, and learn about social media consumer market potential.

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Meet Dixon WilliamsMeet Dixon Williams
Meet Dixon, a junior from Memphis, Tennessee.
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