The Sport, Commerce, & Culture in the Global Marketplace Study Abroad Program is intended
to provide those advanced undergraduate and graduate students who are interested in
global sport business, international management, marketing and media, tourism, event
management, and policy a first-hand experience in, and a thorough understanding of,
the rapidly expanding global marketplace. Over a two week period (July 14 - 29, 2014),
students will experience sport management and culture in both Dublin, Ireland and
London, England. From an academic perspective this program offers students opportunities
to gain a firsthand experience at various facilities, clubs, universities, and other
Students can earn 6 hours of course credits (2 courses) toward their degree. The two
week study abroad component will be preceded by assigned course readings, preparatory
assignments, and online discussion groups through the University’s eCourseware system.
The trip will include: (a) formal lectures delivered by guest scholars; (b) lectures
from leading global executives along with daily field visits to multinational enterprises
involved in the management of global sport products (e.g., Croke Park and the Gaelic
Athletic Association, the National Aquatic Center and the Irish Sports Council, Aviva
Stadium, Leinster Rugby Club, Na Fianna Gaelic Sports Club, Olympic Park, Lord’s Cricket
Arena, Wimbledon, Chelsea FC, the English Premier League, Octagon Sports Agency, Arsenal
FC); and (c) group discussions/debriefings led by University of Memphis faculty. Students
will then complete comprehensive projects upon their return.
For detailed information about the trip, please view this PDF Study Abroad Program Presentation 2014.
Please contact Dr. Brennan Berg, program director, with any questions about the program