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Search Engine Tips and Tricks
Keywords
Define keywords:
- for your page and use them.
- as you would when you search for items on the Internet.
- that your users would use when searching for when looking for your "product".
- that include, oddly enough, misspelled, capitalized, and plural keywords.
- that do not use "stop words" -- particles like "and", "the", "a", "an", "or", etc.
Note: Do not confuse keywords here with the meta keywords tag.
<title>
The HTML title tag should describe the content of your web page in one sentence. It is likely to be used in search engines' results, bookmarks and browser title bars. It is the first thing a search engines' spider sees on your page. Place the title tag (<title>) right after the opening head tag (<head>).
The HTML title tag:
- is the most important part of your web page.
- should appeal to search engines and people.
- needs to interest the reader.
<meta name="description">
The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.
Note: with each item below, do NOT use exact words or phrases more than once; variations of capitalization / lowercases are not the same: For example, the string "Example" is not the same as "example".
<meta name="keywords">
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. List them in order of importance or relevance. List up to 20 BUT don't overdo it.
Note: with each item below, do NOT use exact words or phrases more than once; variations of capitalization / lowercases are not the same: For example, the string "Example" is not the same as "example".
<body>
Page content is the second most important area of a web page when optimizing for search engines. Include grammatically correct and appropriate content tags such as header tags (<h1>-<h6>), strong tags (<strong>), emphasis tags (<em>) and other tags to designate content differences. Do not use such tags for stylizing; use CSS for presentation and styles. Search engines tend to give a bit more weight to keywords found in these tags. The logic is that if the web site creator thought they were important enough to highlight, they're more likely to represent key content for that page.
- Include Header tags, (<h1></h1>, <h2></h2>, <h3></h3>, <h4></h4>, <h5></h5> and <h6></h6>.)
- strong tags, ( <strong></strong> ) Note: The HTML bold tag is deprecated as of XHTML 1.0; the <strong> tag is it's equivalent.)
- italic tags, and
- other tags used to designate content differences.
Note: Items here refer to standardized HTML tags. While CSS is very useful in designing and preferred, keep in mind that specialized tags that create specialized styles will not necessarily be beneficial in search engine optimization.
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