What is it?
This 12-credit graduate certificate program will equip students not only to start
their own media-related businesses but also to work as “intrapreneurs” within existing
companies, bringing the innovative ideas and solid understanding of business strategy
these organizations need to evolve. Students will hone their ability to use social
media and the cutting-edge digital tools necessary to market and create content for
media businesses. Our certificate program builds on a unique partnership between faculty
from the journalism department and StartCo, a local organization that helps to fuel entrepreneurship and nurture startups in
Memphis with instruction and mentoring from experienced innovators and investors.
Why would I want to get this certificate?
- The media industry is in a period of massive change. Think of all the new technology,
from smartphones to social media, that we didn’t have just a few years ago and have
changed how we get information and entertainment and connect with others. Regardless
of whether you want to work in anything from television news or magazines to public
relations or advertising, traditional careers are increasingly rare. Learning about
entrepreneurship will help you to understand what is going on in media today and help you to get a job or create your own.
- Maybe you want to start your own business. Maybe you want to freelance, either permanently or until you find your dream job. Maybe you want to become an
“intrapreneur,” or somebody that helps existing media businesses figure out how to become more innovative
and adapt to these changing times.
- Democracy depends on journalism, and if both are going to survive and thrive, we need new news startups. We need
people that understand new business models and can find new ways to sustain independent watchdog reporting.
- Entrepreneurs aren’t just business majors! We need creativity and writing, multimedia, reporting, design and social media skills.
- It is important for all professionals interested in media careers to understand the
unprecedented disruption new digital technologies and changing economic realities have wrought on the practices and the business models of traditional media organizations.
Students need to be equipped to recognize opportunities for new products and businesses and ways traditional organizations can
evolve to meet new demands.
- It’s fun. No, really. It is. You will get to work with some of our city’s smartest and most
creative people on interesting projects. Our program is not about writing formal papers
or taking tests. We learn by doing.
What is required to get the certificate?
TWO CORE COURSES
JOUR 7100: Entrepreneurial Journalism (3 credits) This class will introduce students to the basic principles of entrepreneurship,
media disruption, design thinking, and new business models for news. The class is
usually team taught in partnership with StartCo. You will work in teams to develop
your own startup business plans and investor pitches.
JOUR 7330: Social Media Theory and Practice (3 credits) You will read research, theory, and commentary by some of the most formative
thinkers in our field examining the impact of social and new media, and then you will
apply these core concepts to your real-world use of digital tools. We will be actively
using tools like blogs, Twitter, Facebook, LinkedIn, Foursquare, and many others to
produce and curate content and interact with other professionals. Entrepreneurs must
leverage these digital tools in the promotion of their business and to understand
the communities they serve.
SIX ADDITONAL CREDITS SELECTED FROM THESE OPTIONS:
UNIV 7100 StartCo Programming StartCo offers a variety of courses, workshops, and opportunities for entrepreneurs
to learn more about how to build their business.
- StartCo BarCamp, SocialCamp, MobileCamp (2 credits)
- BusinessPlan BootCamp (1 credit)
- StartCo ad hoc mentoring (3 credits)
JOUR 7650 Startup Practicum (3 credits) Students will put the skills and knowledge they’ve learned thus far in the entrepreneurial
journalism certificate program to work in this course in a real-world setting. Each
student will be engaged in an intensive semester-long project that will involve building
prototypes/products, creating content and/or advertising or public relations materials
for media-related startups. Students may be developing their own media-related startup
or working with an existing local startup.
MGMT 7270 Venture/Building/Sustaining a Successful Entrepreneur (3 Credits)
FIR 7648 - Evaluating/Financing New Projects (3 Credits)
ACCT 7412 - Legal/Accounting Aspects of Entrepreneurship (3 Credits)
How do I apply?
Submit the following materials to graduate coordinator Dr. Joe Hayden at firstname.lastname@example.org.
1. Cover letter expressing interest in the program and qualifications
3. BA or BS degree transcript
Once accepted, in order to graduate with the certificate students must complete certificate
program course requirements within a period of six years with a B or above average.
Other things you might want to consider if you are interested in entrepreneurship
- Think about getting involved with Meeman 901 Strategies, our student-run public relations and marketing firm. Talk to Professor Darrin Devault about how you can join. This startup will be working with the Crews Center for Entrepreneurship
on campus to improve its ability to meet clients’ needs.
- Check out the happenings at the campus Crews Center for Entrepreneurship. They have lots of cool events and a new building. They often give away prizes and
other support to students. Meet new people and who knows, maybe rub elbows with the
founder of the next Facebook!
- Learn more about Memphis Innovation Bootcamp, which sometimes has opportunities for students to participate. Learn principles
of design thinking as taught at Stanford.
- Use and follow the #jpreneur hashtag on Twitter. A great way to share ideas and relevant links with the many other journalism entrepreneurs
around the country and world.