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The
University of Memphis brand is
much more than a logo. Our brand is our image. Our brand is the
reputation we've spent years building. It's one of the most valuable
assets we have and should be managed carefully. What's in a brand?
Power. The power to separate our University from the competition.
We created the new brand identity for the University of Memphis
with the conviction to stand apart. Get noticed. Be admired. The
"brand experience" happens every time our University touches
a student, prospect, professor, researcher, partner, the community.
These contacts take on many forms - in publications, on outdoor
boards, in newsletters, in person - but each contact is an opportunity
to endear the University to people. That's what branding is all
about.
With
this site, we unleash the power of our brand. By following these
guidelines - consistently - you will help us build a strong, unified
image for the University. Although we are an institution with many
people, parts and facilities, collectively we are one brand. We
have one face and speak with one voice. Adopting a branded "look"
is about setting high standards. It helps us ensure that all printed
communications are polished and professional - a true reflection
of the outstanding institution we have become.
You
are the keeper of our brand. The outstanding work you
deliver daily makes our brand flourish, but there is still more
to be done. By following the guidelines in this book, you'll be
doing your part to protect and strengthen the University of Memphis.
On this site, you'll find simple directions on how to use our visual
identity correctly, while always capturing the unique spirit of
our institution.
Why
branding is important. Inconsistent use of a brand is
the number one factor that reduces the strength of a brand. By consistently
putting forth a unified image to the public, we are bringing value,
prominence and awareness to our University. This increased visibility
helps the University prosper in admissions/recruiting, fundraising
and other areas of growth.
Access
to artwork. To help you develop effective marketing materials,
we made the process of accessing all the U of M brand images simple.
The design elements, artwork and most up-to-date information are
easily accessible on this site.
When
in doubt, contact us. These standards were carefully
developed by experienced professionals in the marketing and communications
office in conjunction with esteemed colleagues, both on and off
campus. Should you have any questions, please do not improvise solutions
without first consulting the marketing and communications office.
Correct
software is key. Before getting into the details of design
graphics, let's address the means by which we create our graphics.
The use of industry-standard software for designing print materials
is essential to ensuring the highest quality. Such applications
allow for strict control of color, typography and images for print
and web-based use.
Software
considered industry standard:
LAYOUT Quark XPress; Adobe InDesign or PageMaker
VECTOR GRAPHICS Macromedia FreeHand; Adobe Illustrator
RASTER IMAGES/PHOTOGRAPHY Adobe Photoshop
Applications
such as Microsoft Word, Microsoft
Publisher, PrintShop, and Corel
Draw do not conform to industry standards, and therefore,
should not be used for print design.
Last
Updated 06/11/07
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