University of Memphis Alumni Association and Alumni and Constituent Relations
The University of Memphis Alumni Association, led by President Martin Zummach in his
second year of leadership, takes pride in the continued growth of alumni participation
and giving during the past six years. Participation has increased at every level and,
at FY09, stands at an institutional high with increased alumni, friend and donor engagement.
Organized by a more formal structure designed to support alumni and friends of the
University, the U of M Alumni Association has taken vital steps to implement procedures
and policies in step with “best practices” in the field.
The University of Memphis Alumni Association enjoys the largest membership in its
history. Prior to 2003, the largest paid membership on record was 2,440. The current
number of Alumni Association paid members is 5,576, an all-time high representing
yet another increase over last year. With the current economic climate, the Association
has experienced a slowing down of joining, but membership has still steadily increased.
Notable Association Projects
- Creation of the Associate Member program that includes a complimentary membership
in the Association for new graduates for their first year; marketing campaign designed
to promote the Associate Member program and the Association.
- Partnership developed with the University of Memphis Association of Retirees (UMAR).
- Unveiling of extensively enhanced benefits package for members of the Alumni Association
to include discounts from local, regional and nationalcompanies and businesses.
- Targeted marketing effort for the Alumni Association during the football bowl activities
and NCAA Men's Basketball Tournament.
- Redesign of Alumni and Friends Web page.
- Creation of the True Blue Bulletin that is sent weekly to club and chapter leadership
highlighting the Association meetings and events for two weeks at a time.
As stated last year, we confront market uncertainties as an Association: however,
our overarching goals will remain the same in the future. We will continue to focus
on membership growth, with a goal of 10,000 by 2012. We will also continue the strengthening
of the Association through focus on clubs and chapters and the expansion of communication
with our alumni and friends.