Marketing Management is for students interested in careers related to product development,
pricing, consumer research, and the promotion of goods and services. To gain a thorough
understanding of the range of these activities, students take coursework on marketing
principles, marketing research, consumer behavior, sales, marketing strategy, advertising
management, and supply chain management.
Because marketing management majors take a broad spectrum of business courses, graduates
are prepared for a wide range of positions in the corporate world. Marketing is a
dynamic field, always moving ahead, considering options, and/or planning for optimal
competitive positioning. In customer-driven companies, marketing is the foundation
that unites customer satisfaction with the brand. And it includes much, much more.
Marketing management graduates may conduct focus groups to determine the feasibility
of a new product, define target market demographics of a company’s core customers,
work with the company’s advertising agency on creative and media strategies and tactics,
plan and participate in marketing events for customers, develop marketing plans and
strategies for company growth, or analyze consumer data and summarize for action plans.