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University of Memphis Earns Multiple Awards for Marketing Projects

For release: June 21, 2013
For press information, contact Gabrielle Maxey, 901-678-2843

June 21, 2013 - The University of Memphis recently collected multiple honors for its marketing work, including five awards at the Tennessee College Public Relations Association (TCPRA) spring conference held in Cookeville and one national award for its football television ads.

The Division of Communications, Public Relations and Marketing received three gold awards and two silver awards from the TCPRA. The gold awards were for “Lambuth, One Year Later,” a feature article in the fall 2012 University of Memphis Magazine; a series of Tiger football television commercials; and its Centennial Newsletter.

The silver awards were for the 2012 Distinguished Alumni Awards invitation and the University’s image television commercial, voiced by alumnus Fred Thompson.

In addition, the Tiger football commercials won a gold award from the National Association of Collegiate Marketing Administrators (NACMA). Awards were presented in 13 categories, with each category divided into three groups based upon school size and conference affiliation. An association record of more than 1,000 awards entries were received for the 2012-13 year.

Sullivan Branding of Memphis assisted with production on all of the television commercials, as well as the Centennial Newsletter and the DAA invitation.

“It’s always nice when outside organizations, particularly those on a statewide and a national level, recognize the work that we do,” said Linda Bonnin, vice president of communications, public relations and marketing. “Our team has produced some really creative work this past year that has also been highly effective, so we’re honored that this was recognized by our peers.”

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