For release: October 10, 2012
For press information, contact Curt Guenther, 901-678-2843
The University of Memphis’ Athletic Department has teamed up with Memphis City Schools
and The Booksellers at Laurelwood for a “Bring It” Book Drive, which will run Oct.
15-31. Donors may give new or gently used books suitable for children in grades K-8.
The goal is to collect 10,000 books.
All books collected will be donated to seven Memphis City Schools deemed "Innovation
Zone" schools. These are schools with limited resources that are identified as needing
help to succeed at a higher level. They include Hamilton Middle, Magnolia Elementary, Fairley Elementary, Geeter Middle, Ford Road
Elementary, Chickasaw Middle, and Lucie E. Campbell Elementary.
Books can be dropped off at two sites: the Athletic Ticket Office, located in the
Penny Hardaway Hall of Fame at 570 Normal Ave., and at Booksellers at Laurelwood at
387 Perkins Extended. The store will provide a 20 percent discount on any book purchased specifically for
the book drive.
"Our student-athletes have done an incredible job of giving back to the Memphis community
this past year with over 2,500 service hours," said Kristin Rusboldt, coordinator
of Student-Athlete Development at the U of M. "Last year, at some of our athletic
events, they collected over 1,000 books. This year, we wanted to do so much more.
"We are really excited about this goal. We think that, with the help of the Memphis
community, we can collect 10,000 books, maybe even more. We all have books sitting
around, and this is a great way to clear some shelf space and help a great cause."
Miska Clay Bibbs, coordinator of Community and Volunteer Relations for Memphis City
Schools, also expressed appreciation for the partnership with the PAWS (Preparing
Athletes for Winning Success) program. "The partnership between the University of
Memphis Athletic Department and Memphis City Schools is a great example of the kind
of community involvement that helps push the future leaders of Memphis forward," said
Details are available from Kristin Rusboldt at 901-678-2388 or email@example.com.