This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to the phenomenon of physician adoption of electronic medical records (EMR) technology. UTAUT integrates eight theories of individual acceptance into one comprehensive model designed to assist in understanding what factors either enable or hinder technology adoption and use. As such, it provides a useful lens through which to view what is currently taking place in the healthcare industry regarding EMR adoption. This is mutually beneficial to both the healthcare and MIS communities, as UTAUT offers valuable practical insight to the healthcare industry in explaining why EMR technology has not been more widely adopted as well as what prescriptions may facilitate future adoption, while offering the MIS community the opportunity to strengthen existing theory through an illustration of its application.