Improving people’s behaviors and values related to effective information use was never really a major focus of the human resources, operations, and  control disciplines, it has remained a side issue. Improving how people use information and actively integrate these improvements into information management and IT practices remains an informal and incomplete management discipline. We conceptualize our theory of effective information use as a spiral whereby  people’s good information usage behaviors and values drive better information management. This, in turn, improves  the capability of a company to use IT to support decision-making and problem solving, which reinforces good information usage behaviors and values. This article outlines our information orientation approach (IO) and the use of the IO dashboard as a diagnostic benchmarking tool that senior managers can use to improve their company’s information capabilities.