Education
Doctor of Philosophy, State University of New York at Buffalo
Master of Science (Marketing), Hanyang University, Republic of Korea
Bachelor of Arts (Business Administration), Hanyang University, Republic of Korea
Interests
Teaching Interests:
Management Information Systems, Data Telecommunications, Information Security, Project
Management
Research Interests:
IS/IT impact on Individual Behaviors and Organizational Performance, Information Assurance
(Security & Privacy), Decision-Making and Consumer behavior in Online Transaction
, Electronic Commerce, Trust, Services, and Risk issues in Public/Private Sectors
Selected Research
Park, I., Cho, J., and Rao, H. R. 2012. “The effect of pre- and post-service performance
on consumer evaluation of online retailers”, Decision Support Systems (52:2), pp. 295-548. Abstract
Cho, J., Park, I., and Michel, J. W. “How Does Leadership Affect Information Systems
Success? A Transformational Leadership Approach," Information & Management (48:7),
pp. 249-312. Abstract
Park, I., Batnagar, A., and Rao, H. R. 2010. “Assurance Seals, Online Customer Satisfaction,
and Repurchase Intention”, International Journal of Electronic Commerce (14:3), pp. 11–34.
Park, I., Sharman, R., Rao, H.R., and Upadhayaya, S. 2007. “Short Term and Total Life
Impact Analysis of Worms in Computer Systems”, Decision Support Systems. (43:3), pp. 827-841.
Park, I., Sharman, R., Rao, H.R. and Upadhyaya, S. 2007. “The Effect of Spam and Privacy
Concerns on E-mail Users' Behavior”, Journal of Information System Security (3:1), pp. 39-62.
Chai, S., Herath, T. C., Park, I., and Rao, H. R. 2006. “Repeated Use of E-Gov Web
Sites: A Satisfaction and Confidentiality Perspective”, International Journal of Electronic Government Research (2:3), pp. 1-22.
Park, I., Lee, J., Upadhyaya, S., and Rao, H. R. 2006. “Emerging Issues for Secure
Knowledge Management: Results of Delphi Study”, IEEE Transaction on System, Man and Cybernetics (36:3), pp. 421-428.
Biographical Summary
Insu Park has joined the department of Management information systems as an instructor.
He earned his Ph.D. in Management (major in MIS) from the State University of New
York at Buffalo.
His research interest includes IT/IS impacts on individual behavior/organizational
performance, E-commerce and consumer behavior, trust/risk/service issues, and information
assurance. His research works have been appeared at the International Journal of Electronic Commerce (IJEC), Information & Management, Decision
Support Systems (DSS), IEEE Transactions on System, Man and Cybernetics, Journal of
Information System Security, and International Journal of Electronic Government Research.
In terms of professional work experience, Insu worked for a management consulting
company for 6 years as a consultant in Korea after the graduate school. He was responsible
for developing long-term and short-term strategic plans and marketing strategies for
many client companies including several telecommunications companies in South Korea.
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