Professor, Department of Marketing & Supply Chain Management

FEC 150
Office Hours
11:05 - 1:00pm, T, TH; other times by appointment


Dan L. Sherrell is a professor in the Department of Marketing and Supply Chain Management at The University of Memphis. Dr. Sherrell received his bachelor's degree in Marketing (1973) and his MBA (1974) from Auburn University and completed his Ph.D. in Marketing from the University of South Carolina in 1980.

Upon graduation, Dr. Sherrell joined the faculty at Louisiana State University where he spent 15 years and attained the rank of professor. He joined the faculty of the Fogelman College of Business & Economics at The University of Memphis in 1995 as professor of marketing and chair of the Department of Marketing. Dan also served as associate dean for administration in the Fogelman College of Business & Economics from 1999 to 2003.

Teaching areas of interest include: consumer behavior; marketing theory; structural equation modeling; and customer loyalty. His current teaching assignments are Marketing Theory at the Ph.D. level and Applied Consumer Behavior at the MBA level.

Dr. Sherrell has published over 50 articles in refereed journals and national conference proceedings. His articles have appeared in the Journal of Consumer Research, Journal of Academy of Marketing Science, and Journal of Business Research. His service to the marketing discipline includes serving as President of the Southwestern Marketing Association and as Vice President for Membership in the Society of Marketing Advances. He has also served as a member of the editorial board for the Journal of Business Research.

Dr. Sherrell has consulted with a variety of firms in the areas of customer satisfaction and quality benchmarking, as well as strategic marketing planning. His current interests in research and consulting focus on customer relationship management, the impact of information technology on marketing strategy, and word-of-mouth influence in online environments.


Representative Publications:

  • CJohn E. Cicala, Alan J. Bush, Daniel L. Sherrell, and George D. Deitz (2014), "Does Transparency Influence the Ethical Behavior of Salespeople?" Journal of Business Research, 67 (9), 1787-1795.

  • Mohammad G. Nejad, Daniel L. Sherrell, and Emin Babakus (2014), "Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review," Journal of Marketing Theory and Practice, 22 (2), 185-207.

  • Joel E. Collier, Daniel L. Sherrell, Emin Babakus, and Alisha Balkeney Horky (2014), "Understanding the Differences of Public, Private, and Self-Service Technology," Journal of Services Marketing, 28 (1), 60-70.

  • Joel E. Collier and Daniel L. Sherrell (2010), Examining the Influence of Control and Convenience in a Self-Service Setting," Journal of the Academy of Marketing Science, 38 (4), 490-509.


Dr. Sherrell currently teaches Theory Construction and Evaluation (MKTG 8217) at the Ph.D. level and Advanced Consumer Behavior (MKTG 7540) at the MBA level. He frequently teaches Multivariate Analysis for Business Research (SCMS 8540) and Advanced Research Methodology (MKTG 8930) at the Ph.D. level.


Service to the Fogelman College of Business & Economics:

Dr. Sherrell currently serves on the following committees in the Fogelman College of Business & Economics: Doctoral Programs and Research Sub-Council and the Assurance of Learning Oversight committee.

Service to the Marketing Discipline:

Dr. Sherrell is a past member of the editorial board of the Journal of Business Research. He serves as an ad hoc reviewer for The Journal of the Academy of Marketing Science and The Journal of Retailing.