Professor, Department of Marketing & Supply Chain Management

BA 327
Office Hours
MW 12:45pm-2:15pm and by appointment


Dr. Babakuş is a Professor of Marketing in the Marketing & Supply Chain Management Department of the Fogelman College of Business & Economics at The University of Memphis.

Dr. Babakuş’s research interests include quality and customer satisfaction measurement, services management and marketing issues. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Decision Sciences, Journal of Service Research, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Personal Selling & Sales Management, Health Services Research, Journal of Statistical Computation & Simulation, and in the conference proceedings of the American Marketing Association, Academy of Marketing Science and Decision Sciences Institute. He continues to make invited and peer reviewed presentations at various universities as well as at national and international conferences. Dr. Babakuş currently serves on the editorial review boards of the Journal of Service Research, Journal of Services Marketing, and Journal of Consumer Marketing.

Dr. Babakuş has conducted research projects and educational programs for a number of corporations and nongovernmental agencies. Prior to his doctoral studies, Dr. Babakuş was a production manager for a corrugated paper products firm in Istanbul, Turkey, where his responsibilities included overseeing production and operations of a plant, which operated 24/7.


Representative Publications:

Yavas, Ugur, Osman M. Karatepe and Emin Babakus (2014), “Exploring the Role of Organisational and Personal Resources in Explaining Nurse Performance in Public Hospitals in the Turkish Republic of Northern Cyprus,” Journal of Health Management, 16 (1), 1-12 (lead article).

Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, Balaji Krishnan, David L. Ford Jr., B. N. Srivastava, Ujvala Rajadhyaksha, Mannsoo Shin, Ben Kuo, Catherine Kwantes Bernadette Setiadi, and Aizzat Mohd. Nasurdin (2014), “Work-Family Conflict and Psychological Strain: The Moderating Role of Decision Latitude in Five National Contexts,” Applied Psychology: An International Review, 63 (1), 62-95.

Nejad, Mohammad G., Daniel L. Sherrell and Emin Babakus (2014), “Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review,” Journal of Marketing Theory and Practice, 22 (2), 187–209.

Mangold, W. Glynn, Emin Babakus, Katherine T. Smith (2014), “Trust and the Online Conversation: The Case of Online Reviews,” International Journal of Internet Marketing and Advertising, 8 (2), 143-160.

Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus (2013),”The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth,” Journal of the Academy of Marketing Science, 41 (5), 531-546.

Jha, Subhash, George D. Deitz, Emin Babakus, and Ugur Yavas (2013), “The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty,” Journal of Service Research, 16(2) 155-170.

Yavas, Ugur, Emin Babakus, and Osman M. Karatepe (2013), “Does Hope Moderate the Impact of Job Burnout on Frontline Bank Employees’ In-role and Extra-role Performances?” International Journal of Bank Marketing, 31 (1), 56-70.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Who is Likely to Quit Nursing Jobs? A Study in the Turkish Republic of Northern Cyprus,” Health Marketing Quarterly 30 (1), 80-96.

Billing, Tejinder K., Rabi S. Bhagat, and Emin Babakus (2013), “Task Structure and Work Outcomes: Exploring the Moderating Role of Emphasis on Scheduling,” Management Research Review, 36 (2), 136-152.

Liu, Gensheng (Jason), Rachna Shah, and Emin Babakus (2012), “A Fine-Grained Examination of Mass Customization’s Impact on Customer Satisfaction,” Decision Sciences, 43 (5), 851-887.

Babakus, Emin and Ugur Yavas (2012), “Customer Orientation as a Buffer against Job Burnout,” The Service Industries Journal, 32 (1/2), 5-16 (lead article).

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2011), "Do Customer Orientation and Job Resourcefulness Moderate the Impact of Interrole Conflicts on Frontline Employees’ Performance?" Tourism and Hospitality Research, 11 (2), 148-159.

Babakus, Emin, Ugur Yavas, and Nicholas J. Ashill (2011), “Service Worker Burnout and Turnover Intentions: Roles of Person-Job Fit, Servant Leadership and Customer Orientation,” Services Marketing Quarterly, 32 (1), 17-31.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2011), “Interrole Conflicts in the Hospitality Industry: The Role of Positive Affectivity as an Antidote,” FIU Hospitality Review, 29 (2), 88-103.

Davis, Peter S., Emin Babakus, Paula Danskin Englis, and Tim Pett (2010), “The Influence of CEO Gender on Market Orientation and Performance in Service SMEs,” Journal of Small Business Management, 48 (4), 475-496.


Dr. Babakus frequently teaches MKTG 4080 - Marketing Research, MKTG 7213 – Research Methodology, and MKTG 8216 – Measurement and Structural Equation Modeling.


University Service

Dr. Babakus is currently serving as a member of departmental P&T, graduate and journal classification committees, College Continuous Improvement Committee, and University Distinguished Teaching Award Selection Committee.

Service to Discipline

Dr. Babakus currently serves on the editorial review boards of the Journal of Service Research, Journal of Services Marketing and Journal of Consumer Marketing. His prior editorial review board service includes the Journal of the Academy of Marketing Science, and Journal of Business Research. He has been serving as an ad hoc referee for the Decision Sciences Journal, Journal of Operations Management, and Journal of International Business Studies. He has also served as a session and track chair as well as a referee for several national and international annual meetings.

Dr. Babakus maintains memberships in the American Marketing Association, Decision Sciences Institute, and the Academy of Marketing Science.