Biography

Greg is Associate Dean of Academic Programs & Research and Associate Professor of Marketing. Previously, Greg was Interim Dean (2022-2023), Director of MBA Programs (2005-2009) and Department Chair (2002-2005) He holds BS, MS and PhD degrees in Marketing from Penn State University.  In addition to marketing, his training includes psycholinguistics, rhetoric, and poetics.  Greg has been at the University of Memphis since 1988, and teaches creative marketing communications, creativity & innovation, ethics, negotiation, global marketing strategy and philosophy of science. 

Greg's current research interests center on empathy, business ethics and performance ethnography.  His research has been published in The Journal of Consumer Research, The Journal of Advertising, The Journal of Business Research, Journal of Current Issues and Research in Advertising, The Journal of Marketing Management, The Journal of Healthcare Marketing, Advances in Consumer Research and the Proceedings of the Pacific Sociological Association. His poetry has appeared or is forthcoming in Neologism Poetry Journal, River Paw Press, an Anthology: Sunflowers and Death in a Consumer Culture. 

Greg regularly conducts creativity, leadership, negotiation and communications training seminars for a wide range of organizations (e.g., ALSAC/St. Jude, American Society of Breast Surgeons, AutoZone, Baptist Memorial Hospital, FedEx, Hilton Worldwide, International Paper, Southern Sun Asset Management, and Williams Sonoma) and executive development programs.  He has served as an advertising consultant to the US Navy.  Greg served as political research consultant to ABC News, the Foundation for National Progress, and the National Institute on Media and the Family.  He also served as a lobbying strategy consultant for the National Hardwood Lumber Association and Family Business First. 

In addition to his academic and consulting responsibilities, Greg is an enthusiastic member of the Memphis theatre community.  Greg recently served as a member of the New Moon Theatre Board of Directors, Theatre Memphis Board of Directors, and two terms as a member of the Germantown Community Theatre Board of Directors (was Board President during the 2004 – 2005 season).  Greg is a Teaching Artist at Playhouse on the Square where he teaches beginning, intermediate and advanced adult acting, as well as advanced acting for teens. As an actor, Greg's favorite roles include John in The Lifespan of a Fact, O’Brien in (1984), Stan in Sweat and C. P. Ellis in Best of Enemies (Circuit Playhouse), Kier in All Saints in the Old Colony (POTS at the Works), Claudius in Hamlet, Titus in Titus Andronicus, and Kent in King Lear (Theatre Works), Sec. McNamara and Sen. Easton in All the Way (Playhouse on the Square), Richard in Richard III and Stanley in A Streetcar Named Desire (Theatre Memphis), and Joe Keller in All My Sons (Germantown Community Theatre).  

Greg is a published poet, an avid (and eternally injured) tennis player, a struggling musician (he plays the bass guitar, rhythm guitar, didgeridoo and the djembe), and a vegetarian cook. Greg is married, has two daughters and a granddaughter.