GENSHENG LIU, Associate Professor

GENSHENG LIU

Associate Professor, Department of Marketing & Supply Chain Management

Phone
901.678.4617
Email
gliu@memphis.edu
Fax
901.678.2685
Office
BA 326
Office Hours
T/Th 3:45-5:15PM and by appointment

Biography

Dr. Gensheng (Jason) Liu is an associate professor of Production/Operations Management in the Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, University of Memphis. He holds both a bachelor’s and a master’s degree in Management Information Systems from Tsinghua University, China. He received his PhD in Business Administration with a concentration on Operations and Management Science from Carlson School of Management, University of Minnesota.

Jason’s research interests include mass customization, supply chain management, and empirical research methods. He has published in academic journals like Decision Sciences, International Journal of Operations & Production Management, International Journal of Production Research, International Journal of Physical Distribution and Logistics Management, Operations Management Research, and Journal of Manufacturing Technology Management, etc.  His current research investigates enablers of mass customization as well as mass customization’s performance consequences. Jason is an active member of several professional organizations, including the Decision Sciences Institute, the Production and Operations Management Society, and the Academy of Management.

Jason’s teaching interests include operations management, supply chain management, manufacturing planning and control, business statistics, and quantitative research methods. At the University of Memphis he has taught the undergraduate business core courses of Production/Operations Management and Business Statistics, and the MBA core course of Global Operations Management.

Research

Research Interests

  •     Mass customization
  •     Supply chain management
  •     Empirical research methods

Refereed Journal Articles

  • Liu, Gensheng (Jason), Rachna Shah, and Emin Babakus (2012), "When to Mass Customize: The Impact of Environmental Uncertainty," Decision Sciences, 43 (5), 851-887.
  • Liu, Gensheng (Jason), Rachna Shah, and Roger G. Schroeder (2012), "The Relationships among Functional Integration, Mass Customization, and Plant Performance," International Journal of Production Research, 50 (3), 677-690. 
  • Liu, Gensheng (Jason), Mohammad M. Amini, Emin Babakus, and Marla B. Royne Stafford (2011), “Handling observations with low interrater agreement values,” Journal of Analytical Sciences, Methods and Instrumentation, 1 (2), 9-18.
  • Peng, David Xiaosong, Gensheng (Jason) Liu, and Gregory R. Heim (2011), "Impacts of Information Technology Infrastructure on Mass Customization Capability of Manufacturing Plants," International Journal of Operations & Production Management, 31 (10), 1022-1047.
  • Liu, Gensheng (Jason) and George D. Deitz (2011), "Linking Supply Chain Management with Mass Customization Capability," International Journal of Physical Distribution and Logistics Management, 41 (7), 668-683.
  • Liu, Gensheng (Jason), Rachna Shah, and Roger G. Schroeder (2010), "Managing demand and supply uncertainties to achieve mass customization ability," Journal of Manufacturing Technology Management, 21 (8), 990-1012.
  • Liu, Gensheng (Jason), Kathleen McKone-Sweet, and Rachna Shah (2009), "Assessing the performance impact of supply chain planning in net-enhanced organizations," Operations Management Research, 2 (1-4), 33-43.
  • Liu, Gensheng (Jason), Rachna Shah, and Roger G. Schroeder (2006), "Linking Work Design to Mass Customization: A Sociotechnical Systems Perspective," Decision Sciences, 37 (4), 519-545.

Book Review

  • Liu, Gensheng (Jason), (2002) "The Economics of Network Industries," Electronic Markets, 12 (3), 213-214.

Refereed Conference Proceedings

  • Liu, Gensheng (Jason), George D. Deitz, and Emin Babakus, “Factors Affecting the Magnitudes of Interrater Agreement (IRA) Measures: A Comparative Study of rWG and AD Indices,” the 22nd Annual Conference of the Production and Operations Management Society (POMS), Reno, NV, April 29 - May 2, 2011.
  • Liu, Gensheng (Jason), Mohammad M. Amini, and Emin Babakus, “Interrater Agreement: The Forest versus the Trees,” the 41st Annual Meeting of the Decision Sciences Institute (DSI), San Diego, CA, November 2010.
  • Liu, Gensheng (Jason) and George D. Deitz, “Linking Supply Chain Management with Mass Customization Capability,” Society for Marketing Advances (SMA) 2010 annual conference, Supply Chain Management & Logistics track, Atlanta, GA, November 2010.
  • Liu, Gensheng (Jason), Rachna Shah, and Roger G. Schroeder, "Managing Supply Chain Uncertainties to Achieve Mass Customization Ability," the 40th Annual Meeting of the Decision Sciences Institute (DSI), New Orleans, LA, November 2009.
  • Peng, Xiaosong, Gensheng (Jason) Liu, and Gregory R. Heim, “Impacts of Information Technology Infrastructure on Mass Customization Capabilities,” the 39th Annual Meeting of the Decision Sciences Institute (DSI), Baltimore, MD, November 2008.
  • Liu, Gensheng (Jason), Rachna Shah, and Roger G. Schroeder, "Integrating Business Functions for Mass Customization and Plant Performance," the 38th Annual Meeting of the Decision Sciences Institute (DSI), Phoenix, AZ, November 2007.

Teaching

Courses taught at University of Memphis:

  • SCMS7313 (ISDS7313): Global Operations Management (MBA & EMBA)
  • SCMS4510 (ISDS4510): Operations Planning and Control 
  • SCMS3510 (ISDS3510): Production/Operations Management (undergraduate core)
  • SCMS2710 (ISDS2710): Business Statistics (undergraduate core)

Fall 2014 teaching:

  • SCMS7313 Sec001: T/Th 11:20AM-12:45PM 
  • SCMS4510 Sec001: T/Th 5:30-6:55PM