PhD Student, Department of Marketing & Supply Chain Management
B.B.S., The Ohio State University
MBA, The University of Findlay
MLRHR, The Cleveland State University
Social media-Brand Management, C2C Communication, Content persuasion
Retail sales marketing: experience economy, consumer emotion
Eric T. Brey and Hyeong-Gyu Choi (2010), “Standard Resort Hospitality Elements: A Performance and Impact Analysis” Journal of Tourism Insights, 1(1), 21-35.
Mohammad Amini, Carol C. Bienstock, and Hyeong-Gyu Choi “Corporate Sustainability:
A Framework to Guide Future Academic Research and Corporate Practice,” for presentation
at the 2011 Academy of Marketing Science Annual Conference on May 24-27, 2011. Coral Gable, FL.
Linda M. Orr, Frederik Beuk, and Hyeong-Gyu Choi, “The Moderating Effect of Creativity on Consensus and Performance: a moderated polynomial regression model,” for Summer Marketing Educator’s Conference of 2012 on August 17-19, 2012. Chicago, IL.
Works in Progress
Gregory Boller and Hyeong-Gyu Choi, “Affective motivations to drive social media usage”
Gregory Boller and Hyeong-Gyu Choi, “Humor appeal in advertising”
Eric T. Brey and Hyeong-Gyu Choi, “Examining the emergent of social media sphere: a critical review”
Linda M. Orr, Frederik Beuk, and Hyeong-Gyu Choi, “The Moderating Effect of Creativity on Consensus and Performance: a moderated polynomial regression model,” for International Journal of Research in Marketing.
Choi is a Ph.D. student in the Department of Marketing & Supply Chain Management at the University of Memphis. With his ongoing academic interests in social media and its implications on consumer science, he is currently working on the ramifications of social media and changing consumer media consumptions. He is a family man who enjoys spending time with his wife and two dogs.