U of M Professors Win Journal of Advertising Best Article Award
For release: April 28, 2004
For press information, contact Gabrielle Maxey

Two University of Memphis professors received the award for best article in the Journal of Advertising for 2002. Dr. Marla Royne Stafford, associate professor of marketing, and Dr. Thomas F. Stafford, assistant professor of MIS, shared the award (tied with another paper) with Dr. Ellen Day of the University of Georgia.

The award was for the article "A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions," which ran in the summer 2002 issue of the Journal of Advertising. The paper investigates four different types of spokespersons across hedonic versus utilitarian retail services.

The award was presented at the American Academy of Advertising's 2004 annual conference in Baton Rouge in March.

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