Term

One definition

Example

What we want to accomplish

Vision

A compelling description of how the organization will or should be at some point in the future

The University of Memphis will be recognized as one of America’s great metropolitan research universities.

Goals

Broad statements of what the university plans to achieve

Student Success: Provide superior learning experiences for students built on strong academic programs, etc.

What we will do to get there

Strategies

Broad, overarching efforts to be undertaken to achieve the   University goals

Recruit academically-qualified students who reflect the geographic, cultural, disciplinary and quality goals of a superior metropolitan research university

Objectives

Measurable steps towards accomplishment of strategy

Develop standards and programs targeting academically high ability students

Action Steps

Specific actions that will be undertaken to accomplish the   strategies or objectives and demonstrate progress towards the goals

Structure the Scholarship program to recruit high ability students and national merit scholars

How we will know if we are making progress

Strategic Measures

Evidence of achievement of the goals

Percent of undergraduate students enrolled in the Honors Program