TRUE BLUE CHOICES at a Memphis Tiger Baseball game

TRUE BLUE CHOICES at Memphis Tiger Basketball Homecoming

During the 2011 Basketball homecoming game, TRUE BLUE CHOICES made an appearance by passing out fans for FANS, t-shirts, and other incentives. 

TRUE BLUE CHOICES and the Apple Conference

Pictured above are Benton Sumler, Jacqueline De Fouw, Matthew Sipe, and Jessica Phillips as they attended the Apple Conference to help promote TRUE BLUE CHOICES! 

Check out our Facebook page with the video by Coach Josh Pastner about "TRUE BLUE CHOICES."

“TRUE BLUE CHOICES” is a social norms alcohol education campaign delivered by the  Department of Athletics at the University of Memphis in partnership with the School of Public Health, Student Health Services, Student Affairs, and Orientation Services. Funding for this 3-year project was received from the National Collegiate Athletic Association (NCAA).  The University of Memphis is one of 15 institutions, out of 53 proposals received, to be awarded CHOICES grants from the NCAA.

The goal of “TRUE BLUE CHOICES” is to educate University of Memphis students about responsible drinking by changing the way students view alcohol use. In general, college students think other students consume more alcohol than they actually do. Athletes will promote the message that de-emphasizes the role of alcohol on campus life and lower students’ expectations about drinking.

Did you know that 80% of University of Memphis students have NEVER missed a class as a result of drinking during the academic year?

Did you know that 80% of University of Memphis students have NEVER performed poorly on a test or important project as a result of drinking during the academic year?

According to the CORE Survey, which we have done for several years, shows that 51% of University of Memphis students do not drink alcohol at all.