Undergraduate Catalog
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Marketing Management

Department of Marketing and Supply Chain Management

The objective of the Marketing and Supply Chain Management Department is to provide a broad view of the marketing process and to develop an understanding of all the factors involved in the marketing of goods and services.

Marketing Management majors study the practical application of marketing concepts, including procedures for developing promotion, pricing, distribution, and sales management strategies. Additionally, instruction is provided in market research, buyer behavior issues, and a variety of market programming topics.

Program objectives for a B.B.A. in Marketing Management are found here.

Marketing Management Major (B.B.A.)

A. University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements. Note that MATH 1830, 1421, or 1910 (Mathematics requirement) with a minimum grade of "C", ECON 2010 and 2020 (Social/Behavioral Sciences requirement) are specified for the B.B.A. degree.

B. College and Degree (B.B.A.) Requirements (42 hours)

Lower Division Business Core Curriculum (12 hours)

No grade below ā€œCā€ and 2.25 GPA (2.5 for accounting majors) in ECON 2010, ECON 2020 and the following lower division courses

ACCT 2010 Fundamentals of Accounting I (3)

ACCT 2020 Fundamentals of Accounting II (3)

SCMS 2710 Business Statistics (3) or MATH 1530 Prob/Statistics/Non Calculus (3)

MIS 2749 Introduction to Business Microcomputer Applications (3)

Upper Division Business Core Curriculum (30 hours)

No grade below "C" and 2.25 GPA in the following courses:

ACCT 3130 Legal, Social, and Political Environment of Business (3)

FIR 3410 Financial Management (3)

MGMT 3110 Organization and Management (3)

MGMT 4710 Strategic Management (3) (Enrollment usually limited to graduating seniors)

MKTG 3010 Principles of Marketing (3)

MGMT 3510 Business Communication (3)

SCMS 3510 Operations Management (3)

SCMS 3711 Analytical Tools for Business Decisions (3)

MIS 3210 Critical Thinking in Project Management for Business (3)

Choose One:

ACCT 4625 International Accounting: IFRS vs US GAAP (3); MGMT 4810 International Management (3); MKTG 4530 International Marketing (3); ECON 4350 International Economics (3); FIR 4550 International Finance (3); MGMT 4510 International Business Communication and Negotiation (3); HPRM 4400 International Hospitality (3); MIS 4310 Global Information Technology (3); ECON 4351 International Monetary Economics: Theory and Policy (3); one course from FIR 4110-4119 (3) when the topic pertains to international business and has been approved in advance by the department chair.

Transfer students are referred to the section Transfer Credit in the College of Business and Economics description.

C. The Major (24 hours)

No grade below "C" and a minimum 2.25 GPA in the major.

A minimum of 24 upper division semester hours in marketing courses as follows: SCMS  2610, MKTG 3012, 3140, 4080, 4901, and either MKTG 3410 or 4470, and six semester hours chosen by the student from the following: MKTG 3320, 3410, 4230,  4470, 4530, 4911, 4920-29, SCMS 3620, 3650.

D. Electives (13 hours)

Lower division or upper division courses to bring the total of hours earned to 120.

Marketing Management Minor

For students whose major is in another college of the University: (18 hours)  MKTG 3010, 3012, 3140, SCMS 2610 and six semester hours chosen by the student from the following: MKTG 3320, 3410, 4230, 4470, 4530, 4920-29, SCMS 3620, 3650.

For students whose major is in another department in The Fogelman College of Business and Economics (12 hours): MKTG 3012, 3140, SCMS 2610, and three semester hours chosen by the student from the following: MKTG 3320, 3410, 4230, 4470, 4530, 4920-29, SCMS 3620, 3650.

Social Media Marketing Minor

For students whose major is in another college of the University: (18 hours) MKTG 3010, MKTG 3340, MKTG 4630, MKTG 4611; plus any two of the following: ART 2223, JOUR 2121, COMM 4811, MKTG 3012, 3140, 3410, 4470, MGMT 3510, MIS 4760.

For students whose major is in another department in The Fogelman College of Business and Economics (12 hours); MKTG 3340, MKTG 4630, MKTG 4611; and one of the following: ART 2223, COMM 4811, JOUR 2121, MKTG 3410, MKTG 4910.

Typical 4-Year Marketing Management Sequence:

Freshman Year

ENGL 1010 3 ENGL 1020 3
Humanities/Fine Arts* 3 Elective 3
MIS 2749 3 Humanities/Fine Arts* 3
Elective 1-3 ECON 2020 3
MATH 1710 (if needed) 3 MATH 1830, 1421, or 1910 3
       
Semester Totals 13-15 hrs   15 hrs

Sophomore Year

ACCT 2010 3 ACCT 2020 3
ENGL 2201 or 2202 3 History* 3
COMM 2381 3 SCMS 2610 3
Natural Science* 4 ECON 2010 3
SCMS 2710 or MATH 1530 3 Natural Science* 4
       
Semester Totals 16 hrs   16 hrs

Junior Year

MGMT 3510 3 MKTG 3012 3
ACCT 3130 3 MKTG 3140 3
SCMS 3711 3 MKTG major elective 3
MIS 3210 3 FIR 3410 3
Marketing 3010 3 MGMT 3110 3
       
Semester Totals 15 hrs   15 hrs

Senior Year

History* 3 MKTG major elective 3
MKTG 4080 3 MKTG 4901 3
MKTG 3410 or 4470 3 Intl Business elective 3
SCMS 3510 3 MGMT 4710 3
Elective 3 Elective 3
       
Semester Totals 15 hrs   15 hrs

Total Hours: 120-122

Total Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

Course Descriptions

College of Arts and Sciences

Aerospace Studies (AERO)
African and African American Studies (AAAS)
Anthropology (ANTH)
Biology (BIOL)
Chemistry (CHEM)
Computer Science (COMP)
Criminology and Criminal Justice (CJUS)
Earth Sciences (ESCI)
English (ENGL)
Emergency Management (EMGT)
Environmental Studies (ENVR)
Health Administration (HADM)
History (HIST)
International Studies (INTL)
Judaic Studies (JDST)
Mathematics (MATH)
Military Science (ARMY)
Naval Science (NAVY)
Philosophy (PHIL)
Physics (PHYS)
Political Science (POLS)
Public and Nonprofit Administration (PADM)
Psychology (PSYC)
Religious Studies (RLGN)
Social Work (SWRK)
Sociology (SOCI)
Women's Studies (WMST)

Foreign Languages and Literatures

Arabic (ARAB)
Chinese (CHIN)
Classics (CLAS)
French (FREN)
German (GERM)
Greek (GREK)
Hebrew (HEBR)
Italian (ITAL)
Japanese (JAPN)
Languages and Literature (LALI)
Latin (LATN)
Portuguese (PORT)
Russian (RUSS)
Spanish (SPAN)

Fogelman College of Business and Economics

Accountancy (ACCT)
Business Administration (BA)
Economics (ECON)
Finance (FIR)
Management Information Systems (MIS)
Management (MGMT)
Marketing (MKTG))
Supply Chain Management Science (SCMS)

College of Communication and Fine Arts

Architecture (ARCH)
Art (ART)
Art History (ARTH)
Communication (COMM)
Communication/Fine Arts (CCFA)
Dance (DANC)
Interior Design (IDES)
Journalism (JOUR)
Theatre (THEA)

Music

Applied Music (MUAP)
Music Appreciation (MUS)
Music Education (MUSE)
Music History, Literature, and Appreciation (MUHL)
Music Industry (MUID)
Music Theory and Composition (MUTC)
Sacred Music (MUSA)

College of Education, Health and Human Sciences

Counseling, Educational Psychology and Research

Counseling and Personnel Services (COUN)
Educational Psychology and Research (EDPR)

Health and Sport Sciences

Dietetics (NUTR)
Health and Human Performance (EXSS)
Health and Sport Sciences (HMSE)
Health Promotion (HPRO)
Physical Education Activities (PHED)
Physical Education Teacher Education (PETE)
Sport and Leisure Commerce (SLC)
Sport and Leisure Management (SLS)

Instruction and Curriculum Leadership

Early Childhood Education (ECED)
Educational Services (EDSV)
Elementary Education (ELED)
Instruction and Curriculum Leadership (ICL)
Instructional Design and Technology (IDT)
Leadership (LEAD)
Reading (RDNG)
Special Education (SPED)

Herff College of Engineering

Biomedical Engineering (BIOM)
Civil Engineering (CIVL)
Electrical and Computer Engineering (EECE)
Engineering (ENGR)
Mechanical Engineering (MECH)
Technology (TECH)

Loewenberg School of Nursing

Nursing (NURS)

University College

Family and Consumer Science (CSED)
Merchandising (MRCH)
Paralegal Studies (LEGL)
University College (UNIV)

Kemmons Wilson School of Hospitality and Resort Management

Hospitality and Resort Management (HPRM)

Independent Programs

Orientation Program (ACAD)
University Honors Program (UNHP)
University of Memphis Libraries (LBRY)
Interdisciplinary Studies (INTD)

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Last Updated: 2/27/14