JOUR

(JOUR) JOURNALISM AND STRATEGIC MEDIA
M. David Arant, Ph.D., Chair
Room 300, Edward J. Meeman Journalism Building
http://www.memphis.edu/journalism/

In addition to the courses below, the department may offer the following Special Topics courses:
JOUR 4800-09. Special Topics in Journalism and Strategic Media. (3). Intensive study of a single critical issue or current topic. May be repeated for a maximum of 6 hours credit.


JOUR 2121 - Media Writing (3)
Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 1750.

JOUR 3120 - Reporting (3)
Writing and reporting news and feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills. PREREQUISITE: JOUR 2121.

JOUR 3130 - Feature Writing/Reporting (3)
Advanced practice in writing, reporting and publishing feature stories for print and online, along with freelance techniques and advanced writing techniques with emphasis on leads, story endings, descriptive writing, and effective use of anecdotes. PREREQUISITE: JOUR 2121.

JOUR 3409 - Public Relations Case Studies (3)
(4420, 4423). Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques. PREREQUISITE: JOUR 3400.

JOUR 3421 - Public Relations Writing (3)
Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media. Two lectures hours, two laboratory hours per week. PREREQUISITE: JOUR 2121, 3400.

JOUR 3526 - Multimedia Storytelling (3)
Understanding the photograph and video as narrative through photojournalism techniques; learning to see, interpret and capture images that communicate information and have meaning and storytelling power; editing of digital images and video with software for use in broadcast, web and print; legal and ethical issues in photography. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 3900.

JOUR 3950 - Experiential Learning Credit (1-30)
Credit given for work completed outside the classroom prior to admittance to the University of Memphis. Presentation of portfolio representative of work activity required. (S/U).

JOUR 4102 - Entrepreneurial Media (3)
Examines business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Topics include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

JOUR 4120 - Advanced Reporting (3)
Writing and reporting news and in-depth feature stories about topics, such as government, courts, education, science, trends and community-wide issues; emphasis on using public records and national sources as well as key local sources. Students will create multimedia news projects and learn techniques of data reporting. PREREQUISITE: JOUR 3120.

JOUR 4124 - Data Writing/Reporting (3)
Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting. PREREQUISITE: JOUR 3120.

JOUR 4140 - Print Design (3)
Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms. PREREQUISITE: JRSM 3900.

JOUR 4150 - Sport Writing/Reporting (3)
Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia. PREREQUISITE: JOUR 3120, 3526.

JOUR 4155 - Multimedia Sports Reporting (3)
Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms. PREREQUISITE: JOUR 4150.

JOUR 4160 - Food Writing/Reporting (3)
Addresses specialized niche of food writing by producing stories, both long and short form, and developing new media content for a class food blog. PREREQUISITE: JOUR 3120, 3526.

JOUR 4170 - Business Writing/Reporting (3)
Introduction to business writing and reporting and to the opportunities and issues in this growing field. Focuses on covering companies, the people who work for them, and the consumers of their goods and services along with issues of the economy, finance and the stock market. PREREQUISITE: JOUR 3120, 3526.

JOUR 4180 - Public Issues Writing/Reprting (3)
Emphasis placed on deadline writing and critiquing of political and public policy news. Encourages familiarity with the methods and insights of political and social science and develops confidence to use those methods and insights in reporting. Encourages use of social media to cover and explain campaigns and policy. PREREQUISITES: JOUR 3120, 3526.

JOUR 4190 - Opinion Writing/Reporting (3)
Principles and practices for well-researched and well-written editorials, columns, op-ed submissions, broadcast commentaries and long form analysis perspective pieces; thorough examination of the purpose and impact of opinion journalism on readers, political leaders, policy makers and society at large. PREREQUISITE: JOUR 3120, 3526.

JOUR 4410 - Public Relations Research (3)
(3410). Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting. PREREQUISITE: JOUR 3400 and 3421.

JOUR 4421 - Crisis Comm in Public Relation (3)
Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning. PREREQUISITE: JOUR 4410.

JOUR 4431 - Music Promo/Public Relations (3)
Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, hosting events, planning, preparing and working events for artists in various capacities. PREREQUISITE: students must have successfully completed 75 credit hours.

JOUR 4440 - Public Relations Campaigns (3)
Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. PREREQUISITE: JOUR 3900, 4410.

JOUR 4500 - Web Publish I: html/CSS (3)
Introduction of web design software of web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements. PREREQUISITE: JRSM 3900.

JOUR 4526 - Advanced Photojournalism (3)
Advanced skills and photojournalism techniques for still photography and video; emphasis on action, sports, fashion, food, and portraits. PREREQUISITE: JOUR 3526.

JOUR 4629 - TV News Writing/Reporting (3)
Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.PREREQUISITE: JOUR 3526, 4120.

JOUR 4639 - Television News Producing (3)
Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom. PREREQUISITE: JOUR 4629. Permission of Department required for registration.

JOUR 4712 - Media and Cultures (3)
Designed for the professional communicator who needs to understand different cultures, both foreign and domestic; intercultural communication, comparison of cultural values and behaviors, the nature of news in different cultures, the international flow of news, growth and impact of global journalism, television, advertising, and public relations.

JOUR 4830 - Directed Indiv Study (1-3)
Independent study and research, or practicum, or project under supervision. May be repeated for a maximum of 3 hours credit. PREREQUISITE: permission of instructor.

JOUR 4920 - Data Visualization (3)
Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps. PREREQUISITE: JOUR 3900.

JOUR 4930 - Media Internship (3)
Work under supervision of qualified mass media practitioner. NOTE: Students who have received credit for JOUR 4130, 4330, 4430 may not receive credit for JOUR 4930. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U).

JOUR 4940 - Student Media Practicum (1-3)
Work in practical assignments at student media organizations. Students must work at least 40 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JOUR 4940. May be repeated for up to three hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)

JOUR 4998 - Multimedia News Lab (3)
Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios. PREREQUISITE: JOUR 3526 and two of the following: JOUR 3130, 4120, 4124, 4150, 4160, 4170, 4180, 4190, 4629.