(JOUR) JOURNALISM AND STRATEGIC MEDIA
M. David Arant, Ph.D., Chair
Room 300, Edward J. Meeman Journalism Building
In addition to the courses below, the department may offer the following Special Topics
JOUR 4800-09. Special Topics in Journalism and Strategic Media. (3). Intensive study of a single critical issue or current topic. May be repeated for a maximum of 6 hours credit.
JOUR 1700 - Survey of Media (3)
Social background, scope, functions, and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems. [G]
JOUR 1750 - Precision Language (3)
Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy, and plagiarism.
JOUR 1950 - Experiential Learning Credit (1-30)
Credit given for work completed outside of the classroom prior to admittance to the University of Memphis. Presentation of portfolio work activity required. (S/U).
JOUR 2121 - Media Writing (3)
Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 1750.
JOUR 3120 - Reporting (3)
Writing and reporting news and feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills. PREREQUISITE: JOUR 2121.
JOUR 3130 - Feature Writing/Reporting (3)
Advanced practice in writing, reporting and publishing feature stories for print and online, along with freelance techniques and advanced writing techniques with emphasis on leads, story endings, descriptive writing, and effective use of anecdotes. PREREQUISITE: JOUR 2121.
JOUR 3140 - Opinion Writing (3)
Principles and practices for well-researched and well-written editorials, columns, op-ed submissions, broadcast commentaries and long form analysis perspective pieces; thorough examination of the purpose and impact of opinion journalism on readers, political leaders, policy makers and society at large. PREREQUISITE: JOUR 3120.
JOUR 3150 - Sports Writing and Reporting (3)
Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia. PREREQUISITE: JOUR 3120.
JOUR 3160 - Food Writing (3)
Addresses specialized niche of food writing by producing stories, both long and short form, and developing new media content for a class food blog. PREREQUISITE: JOUR 3120.
JOUR 3170 - Business Writing & Reporting (3)
Introduction to business writing and reporting and to the opportunities and issues in this growing field. Focuses on covering companies, the people who work for them and the consumers of their goods and services along with issues of the economy, finance and the stock market. Prerequisite: JOUR3120.
JOUR 3300 - Survey of Advertising (3)
Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
JOUR 3324 - Creative Strategy (3)
Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 2121, 3900.
JOUR 3400 - Survey of Public Relations (3)
Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
JOUR 3409 - Public Relations Case Studies (3)
(4420, 4423). Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques. PREREQUISITE: JOUR 3400.
JOUR 3421 - Public Relations Writing (3)
Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media. Two lectures hours, two laboratory hours per week. PREREQUISITE: JOUR 2121, 3400.
JOUR 3526 - Multimedia Storytelling (3)
Understanding the photograph and video as narrative through photojournalism techniques; learning to see, interpret and capture images that communicate information and have meaning and storytelling power; editing of digital images and video with software for use in broadcast, web and print; legal and ethical issues in photography. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 3900.
JOUR 3900 - Visual Media (3)
Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
JOUR 3950 - Experiential Learning Credit (1-30)
Credit given for work completed outside the classroom prior to admittance to the University of Memphis. Presentation of portfolio representative of work activity required. (S/U).
JOUR 4102 - Entrepreneurial Media (3)
Examines business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Topics include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
JOUR 4120 - Advanced Reporting (3)
Writing and reporting news and in-depth feature stories about topics, such as government, courts, education, science, trends and community-wide issues; emphasis on using public records and national sources as well as key local sources. Students will create multimedia news projects and learn techniques of data reporting. PREREQUISITE: JOUR 3120.
JOUR 4124 - Data Writing/Reporting (3)
Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting. PREREQUISITE: JOUR 3120.
JOUR 4140 - Print Design (3)
Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms. PREREQUISITE: JOUR 3900.
JOUR 4301 - Event Management/HPRM & PR (3)
(Same as HPRM 4301). Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and communitybased initiatives and organizations. PREREQUISITE: students must have completed 60 hours of coursework.
JOUR 4326 - Advertising Research (3)
(3345). Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JOUR 2121, 3300. COREQUISITE: JOUR 4327.
JOUR 4327 - Media Planning (3)
Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JOUR 3300 and MKTG 3010.
JOUR 4328 - Strategic Adv Campaigns (3)
Development of an integrative campaign and its execution in include all advertising and promotion applications. (Sp). PREREQUISITE: JOUR 3324, 4326, 4327, or permission of instructor.
JOUR 4410 - Public Relations Research (3)
(3410). Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting. PREREQUISITE: JOUR 3400 and 3421.
JOUR 4421 - Crisis Comm in Public Relation (3)
Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning. PREREQUISITE: JOUR 4410.
JOUR 4431 - Music Promo/Public Relations (3)
Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, hosting events, planning, preparing and working events for artists in various capacities. PREREQUISITE: students must have successfully completed 75 credit hours.
JOUR 4440 - Public Relations Campaigns (3)
Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. PREREQUISITE: JOUR 3900, 4410.
JOUR 4500 - Web Publish I: html/CSS (3)
Introduction of web design software of Dreamweaver; development of website projects; incorporation of target audience analysis and web usability; presentation of website projects from servers. PREREQUISITE: JOUR 3900.
JOUR 4526 - Advanced Photojournalism (3)
Advanced skills and photojournalism techniques for still photography and video; emphasis on action, sports, fashion, food, and portraits. PREREQUISITE: JOUR 3526.
JOUR 4550 - Web Publish II: html/CSS (3)
Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project. PREREQUISITE: JOUR 4500.
JOUR 4560 - Interactive News (3)
Creation and development of interactive news stories for web using ActionScript; integrating writing and reporting, designing and presenting audio, video, slideshows elements in production of a multimedia story. PREREQUISITE: JOUR 4500.
JOUR 4629 - TV News Writing/Reporting (3)
Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.PREREQUISITE: JOUR 3526, 4120.
JOUR 4639 - Television News Producing (3)
Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom. PREREQUISITE: JOUR 4629. Permission of Department required for registration.
JOUR 4700 - Media Law (3)
Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
JOUR 4702 - Media, Diversity & Society (3)
Advanced study of critical problems faced by mass media, with exploration of complexities that cause them.
JOUR 4704 - Issues in Sport and Media (3)
Examines the ongoing relationship of sports and media. Students will think more critically about the role of sports in the contemporary media landscape and vice-versa.
JOUR 4708 - Media Ethics (3)
Classical approaches to ethics presented with their application to the day-to-day considerations journalism, public relations and advertising professionals must face in working with employers, local publics and the larger society which depends on a free flow of accurate information.
JOUR 4712 - Media and Cultures (3)
Designed for the professional communicator who needs to understand different cultures, both foreign and domestic; intercultural communication, comparison of cultural values and behaviors, the nature of news in different cultures, the international flow of news, growth and impact of global journalism, television, advertising, and public relations.
JOUR 4716 - Media History (3)
(3700). Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.
JOUR 4720 - Presidents and the Press (3)
Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.
JOUR 4830 - Directed Indiv Study (1-3)
Independent study and research, or practicum, or project under supervision. May be repeated for a maximum of 3 hours credit. PREREQUISITE: permission of instructor.
JOUR 4900 - Advanced Visual Media (3)
Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography. PREREQUISITE: JOUR 3900 and student must have earned 75 credit hours.
JOUR 4910 - Advanced Social Media (3)
Advanced skills in social media content creation, apps, and analytics; emphasis on messaging strategies for news and strategic communication; evaluation of capabilities and tactics for existing and emerging media platforms.
JOUR 4920 - Data Visualization (3)
Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps. PREREQUISITE: JOUR 3900.
JOUR 4930 - Media Internship (3)
Work under supervision of qualified mass media practitioner. NOTE: Students who have received credit for JOUR 4130, 4330, 4430 may not receive credit for JOUR 4930. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U).
JOUR 4940 - Student Media Practicum (1-3)
Work in practical assignments at student media organizations. Students must work at least 40 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JOUR 4940. May be repeated for up to three hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
JOUR 4998 - Multimedia News Lab (3)
Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios. PREREQUISITE: JOUR 3526, 4120 and 4500.