Journalism

(JOUR) JOURNALISM
M. David Arant, Ph.D., Chair
Room 300, Edward J. Meeman Journalism Building
https://umdrive.memphis.edu/g-journalism/undergrad.html

In addition to the courses below, the department may offer the following Special Topics courses:
JOUR 4800-09. Special Topics in Journalism. (3). Intensive study of a single critical issue or current topic. May be repeated for a maximum of 6 hours credit.

JOUR 1700 - Survey Mass Communicatn (3)
Social background, scope, functions, and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

JOUR 2121 - Media Writing (3)
Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer. One lecture hour, four laboratory hours per week. PREREQUISITE: Passing grade on the Journalism Department's English Proficiency Test.

JOUR 2123 - Editing (3)
Practice in headline writing, editing, and newspaper makeup and study of contemporary editing problems. PREREQUISITE: JOUR 2121.

JOUR 3120 - Reporting (3)
Gathering news of university community with laboratory writing assignments. PREREQUISITE: JOUR 2121. [W]

JOUR 3130 - Feature Write/Newspaper/Mag (3)
Advanced practice in writing, publishing feature stories for magazines and newspapers; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work. PREREQUISITE: for Newspaper/Magazine students, JOUR 2121, 2123, all other students, JOUR 2121.

JOUR 3300 - Survey of Advertising (3)
Exploration of creative function of advertising; emphasis on role of media.

JOUR 3324 - Adv Copywritng/Layout (3)
Principles of advertising psychology in relation to proven techniques for writing effective copy; approximately half of course devoted to practice in writing copy and preparing rough layouts. Typing proficiency required. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 2121, 3900, or permission of instructor.

JOUR 3400 - Intro Public Relations (3)
Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

JOUR 3410 - Public Relations Research (3)
Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting. [C]

JOUR 3421 - Public Relations Writing (3)
Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media. Two lectures hours, two laboratory hours per week. PREREQUISITE: JOUR 2121, JOUR 3400. [W].

JOUR 3500 - Survey of Internet Journalism (3)
Social, legal and ethical issues concerning online reporting; social impact online reporting on society; comparison of new medium and traditional mass media; analysis of online content; process of online production and development of production tools.

JOUR 3526 - Digital Imagery in Journalism (3)
Story construction and reinforcement utilizing digital imaging elements including selection, editing, ethics, and story reinforcement in journalism publications including print, desk-top, and electronic media. One lecture hour, four laboratory hours per week. PREREQUISITE: JOUR 2121.

JOUR 3625 - Television News Writing (3)
Processing of news for radio and television; attention to present-day style used by electronic media. Two lecture hours, two laboratory hours per week. PREREQUISITE: JOUR 2121. [W]

JOUR 3649 - Radio News Practicum (3)
Applied skills in producing, writing, reporting, and voicing daily news and information programming for campus radio station WUMR. One lecture hour, four laboratory hours per week. May be repeated for a maximum of six credit hours. PREREQUISITE: JOUR 3625, or permission of instructor. (S/U)

JOUR 3800 - Journalism Seminar (1)
Weekly presentation by media professionals on topics in their fields of journalistic expertise. Students prepare for discussion sessions through assigned readings. May be repeated for a maximum of 2 hours credit. PREREQUISITE: junior standing and permission of instructor.

JOUR 3900 - Visual Journalism (3)
Command of desktop publishing software; application of fundamental print design principles; development of print design projects such as fliers, brochures, ads, magazines and newsletters. One lecture hour, four laboratory hours per week.

JOUR 4120 - Reporting Public Issues (3)
Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public's need to be informed; topics vital to large urban society. PREREQUISITE: JOUR 3120 or 3625. [W]

JOUR 4124 - Computer Assisted Reporting (3)
Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting. PREREQUISITE: JOUR 3120, or permission of instructor. [W,C]

JOUR 4130 - Writing Internship (3)
Work in practical assignments at local media under supervision of qualified practitioners. NOTE: Students who have received credit for JOUR 4330, 4430 or 4630 may not receive credit for JOUR 4130. PREREQUISITE: permission of sequence coordinator. (S/U)

JOUR 4140 - Publication Design/Production (3)
Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy. PREREQUISITE: JOUR 3130 and 3526, or permission of instructor.

JOUR 4326 - Advertising Research (3)
(3345). Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JOUR 2121, 3300. COREQUISITE: JOUR 4327. [C]

JOUR 4327 - Media Planning (3)
Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JOUR 3300 and MKTG 3010.

JOUR 4328 - Strategic Advertising Campaign (3)
Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application. (Sp). PREREQUISITE: JOUR 3324, 4326, 4327, or permission of instructor. [W, I]

JOUR 4330 - Advertising Internship (3)
Work under supervision of qualified practitioners in local advertising agency; advertising department of newspaper, television, or radio station; or company advertising department. NOTE: Students who have received credit for JOUR 4130, 4430 or 4630 may not receive credit for JOUR 4330. PREREQUISITE: permission of sequence coordinator. (S/U ).

JOUR 4420 - Public Relations Case Study (3)
(4423). Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques. PREREQUISITE: JOUR 3400.

JOUR 4430 - Public Relations Internship (3)
Work experience as intern with public relations department or organization or on team project assigned by instructor; analysis of public relations plan and evaluation of results. NOTE: Students who have received credit for JOUR 4130, 4330 or 4630 may not receive credit for JOUR 4430. PREREQUISITE: JOUR 3400, 3410, and 3421, and permission of instructor. (S/U ).

JOUR 4440 - Public Relations Campaigns (3)
Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. PREREQUISITE: JOUR 3400, 3421, 3410, JOUR 4420 recommended, or permission of instructor. [I]

JOUR 4500 - Mass Media Web Mgmt I (3)
Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.http://ccfa.memphis.edu/journalism.htm

JOUR 4550 - Mass Media Web Mgmt II (3)
Creation and development of journalism/mass media web sites; focus on web multimedia animation and interface design; command of Flash techniques. PREREQUISITE: JOUR 4500.

JOUR 4560 - Online Journalism Presentation (3)
Cooperative development of large-scale mass media web site projects; creation of original mass medial content, including stories, pictures, audio and video; involvement in the entire process of online news and information creation and presentation. PREREQUISITE: JOUR 4500, 4550.

JOUR 4629 - TV News Reporting (4)
Gathering and writing of news for all electronic media (radio, TV, cable); emphasis on fundamentals of reporting and audio-video electronic news gathering. PREREQUISITE: JOUR 3120, 3625, COMM 3801, or permission of instructor.

JOUR 4630 - Broadcast News Internship (3)
Work in practical assignments at local broadcast media under supervision of qualified practitioners. NOTE: Students who have received credit for JOUR 4130, 4330 or 4430 may not receive credit for JOUR 4630. PREREQUISITE: permission of sequence coordinator. (S/U)

JOUR 4639 - TV News Producing (4)
Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom. PREREQUISITE: JOUR 3120, 3625, COMM 3801, or permission of instructor. [C]

JOUR 4649 - TV News Practicum (1-3)
Applied skills in producing, writing, reporting, voicing daily news and information programming for a television newscast. May be repeated for a maximum of 6 credit hours. PREREQUISITE: JOUR 3625 and permission of instructor.

JOUR 4700 - Mass Communication Law (3)
Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

JOUR 4702 - Current Issues Journalism (3)
Advanced study of recent, critical problems faced by mass media with exploration of complexities that cause them. [I]

JOUR 4708 - Mass Media Ethics (3)
Classical approaches to ethics presented with their application to the day-to-day considerations journalism, public relations and advertising professionals must face in working with employers, local publics and the larger society which depends on a free flow of accurate information. [I]

JOUR 4712 - Mass Media and Cultures (3)
Designed for the professional communicator who needs to understand different cultures, both foreign and domestic; intercultural communication, comparison of cultural values and behaviors, the nature of news in different cultures, the international flow of news, growth and impact of global journalism, television, advertising, and public relations. [I]

JOUR 4716 - History Mass Communication (3)
(3700). Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet. [I]

JOUR 4830 - Directed Indiv Study (1-3)
Independent study and research, or practicum, or project under supervision. May be repeated for a maximum of 3 hours credit. PREREQUISITE: permission of instructor.

JOUR 4900 - Multimedia Mass Comm (3)
Developing command of computer software in graphic design and multimedia editing by creating a CD or DVD to convey information appropriate for journalism/mass media organizations. PREREQUISITE: JOUR 3900, or permission of instructor.