Marketing Management

The Department of Marketing (MKTG) at the University of Memphis is one of six departments within the Fogelman College of Business & Economics which is the only business college in the Memphis area fully accredited by the prestigious AACSB.

The online Bachelor of Business Administration program with a concentration in Marketing Management is offered for students interested in careers related to product development, pricing, consumer research and the promotion of goods and services. Students in this program gain a thorough understanding of the range activities required for the marketing field including coursework on marketing principles, marketing research, consumer behavior, sales, marketing strategy, advertising management and supply chain management. The Marketing faculty offer students diverse areas of expertise including advertising strategy, customer relationship management, negotiation, services marketing, research, and management science.

The BBA degree with a concentration in Marketing Management requires a minimum of 120 hours to graduate. You may complete this degree entirely online by combining University of Memphis upper division online courses with approved courses transferred from community colleges or other institutions.