The Hospitality Sales & Marketing Association International (HSMAI) has selected
Dr. Eric T. Brey of the Kemmons Wilson School of Hospitality and Resort Management
at the University of Memphis as one of the “Top 25 Most Extraordinary Minds in Sales
and Marketing” for 2009.
Dr. Eric T. Brey
“With recipients including major hotel and resort companies to CEO’s of marketing
organizations, this is the highest honor that I could receive as an educator for my
work within hospitality marketing,” said Brey. “As an industry award given by executives
to professionals, this validates a persevering focus on providing industry support
through practitioner directed research, an applied teaching focus and service in support
of industry organizations.”
The seventh annual list recognizes the “best of the best” in the hospitality, travel
and tourism industries. The recipients were honored during a private ceremony preceding
the Adrian Awards Gala on Feb. 1 at the New York Marriott Marquis.
“As director of the Kemmons Wilson School, I am pleased to see Dr. Brey receive this
honor in recognition of his research contributions in the area of hospitality marketing,”
said Dr. W. Terry Umbreit, who holds the IHG Chair of Excellence at the U of M. “He
is beginning to be recognized as one of the field’s rising academic stars, and one
to watch in the future. His research efforts being acknowledged by a professional
association are significant and one in which we can take pride at the University of
The Top 25 is a “hot list” that celebrates the sales and marketing leaders and innovators
of our industry, according to Robert A. Gilbert, president and CEO of HSMAI.
“The creative strategies, passionate dedication and sharp intelligence of these professionals
have not only made a difference within their organizations, but have also truly raised
the bar for the hospitality industry as a whole.”
The 2009 “Top 25” recipients were judged by a panel of senior industry executives
for their recent work based on the following criteria: creativity and innovation;
cutting edge sales or marketing campaigns; triumph in challenging situations; and
sales efforts that resulted in dramatic gains.
Brey is director of the Center for Resort and Hospitality Business and assistant professor
in the Wilson School. His career continues to focus on understanding consumer experiences
and their impact on hotels and resorts. For his work, he has received multiple research
excellence awards, been recognized for teaching innovation and quoted by more than
125 international publication and media outlets including Forbes, Business Week, USA Today, The New York Post, Washington Post and CBS News.
Brey has also presented internationally to industry conferences, including the Caribbean
Sales & Marketing Strategy Conference, Caribbean Hotel and Tourism Association Small
Hotels Retreat and Women’s Foodservice Forum. He received his PhD in Hospitality and
Tourism Management from Purdue University, with a MS and BS in Hospitality and Tourism
Management from the University of Wisconsin- Stout.
HSMAI is an international organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on education, HSMAI
has become the industry champion in identifying and communicating trends in the hospitality
industry, and bringing together customers and members at annual events. Founded in
1927, HSMAI is an individual membership organization with more than 7,000 members
worldwide, with 40 chapters in the Americas Region.