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President Martin sets key priorities for U of M
Brad Martin
Brad Martin

University of Memphis Interim President Brad Martin’s key priorities include plans to build enrollment each of the next two years and a focus on the College of Education, Health and Human Sciences, among other things.

Martin said the University “exists to provide learning, research and service,” and that it has “a responsibility to deliver on this promise.”

“The University of Memphis has terrific opportunities and significant challenges. With a financial model that is heavily weighted to enrollment and outcomes, we know we have to improve not only in these areas, but also in the quality of the programs and services we provide,” he said.

Martin’s plan centers around eight key priorities:

  • Enrollment – To build actionable plans to increase enrollment by 700 students for 2014-15, and 1,000 for 2015-16, and to develop strategic, achievable plans for traditional and non-traditional students. Final enrollment figures will not be announced until mid-September, but the university expects to enroll close to 22,000 students this fall.
  • Complete College – To put processes and accountabilities in place to increase the completion percentage for the entering freshman class of 2013-14 to 55%, and to develop completion strategies and metrics for transfers and non-traditional entrants. In 2010, Tennessee passed the Complete College Tennessee Act (CCTA), a comprehensive reform agenda that seeks to transform public higher education through changes in academic, fiscal and administrative policies.
  • College of Education, Health and Human Sciences – To make the university’s College of Education, Health and Human Sciences the number one producer in the nation of great K-12 teachers, and to provide at least 400 great teachers per year in its core geographic market.
  • Organization Design – To complete a strategic review of the university’s organization and operations to improve effectiveness and efficiency so that it may reinvest in strategic priorities, and to streamline its working relationship with the Tennessee Board of Regents to improve speed and responsiveness, as well as reduce expenses.
  • Strategic Master Plan – To develop an integrated plan for the Park Avenue campus (including the launch of a $40 million capital improvement plan for Athletics), and to establish priorities for repurposing existing facilities.
  • Service Quality – To develop best-of-class standards for admissions/enrollment, bursar, financial aid, advising and student housing, and to create incentives and accountabilities for performance.
  • Key Employers – To develop 10-year human capital plans between the university and the top 30 employers in its core geographic market.
  • Community Connections – To create effective community advisory boards for certain university programs and student support services in order to drive more strategic insight, community engagement and support.

“I am convinced that, with an intense focus and a significant collaborative effort, we can deliver on the promise and ensure an outstanding future for the University,” said Martin.

Martin’s plan is available for viewing at www.memphis.edu/presweb.

Tennessee Board of Regents Chancellor John Morgan named Martin as interim president effective July 1, 2013, following the retirement of Shirley Raines.

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Last Updated: 10/7/13