Research within the Kemmons Wilson School

The faculty within the Kemmons Wilson School have over 150 publications and 1,200 citations (GoogleScholar) in academic outlets in fields such as sport management, hospitality and resort management, business, and education. Faculty have published in areas such as sport fandom, escalation of commitment, hotel management and marketing, food production, sport policy, sport for development, rivalry in sport, social impact of sport, education, ethnic studies, and service learning.


Cody T. Havard interviewed by Chicago Tribune
Cody T. Havard
discussed behavior and rivalry as it relates to Chicago Cubs fans reactions to playing the 2017 baseball season as defending World Series Champions.

Cody T. Havard interviewed by South Carolina Media
Cody T. Havard
discussed fan behavior and rivalry as it relates to South Carolina Men's Basketball Final Four run with The Island Packet.                                                                   

Cody T. Havard and Timothy D. Ryan Publication
Havard, C. T., Wann, D. L., & Ryan, T. D. (2017). Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics. Journal of Applied Sport Management, 9(2) 25-36. doi: 10.18666/JASM-2017-V9-Is-8029

Rhema Fuller Publication
Fuller, R., McGarry, J., Coble, C., Evanovich, J. & Zastoupil, G. (2017). Action in a campus-community partnership: Lessons learned. Research Methods Cases. doi: 10.4135/9781526423313

Cody T. Havard named co-Editor of Journal of Amateur Sport
Cody T. Havard
, assistant professor of Sport Commerce in the Kemmons Wilson School was named co-Editor of the Journal of Amateur Sport beginning July 1, 2017. Since its inception, the Journal of Amateur Sport has published high-quality research related to the production and consumption of amateur sport. Dr. Havard is very excited to assume the role of co-Editor and looks forward to maintaining the important contributions the journal has made to the field of sport management and education. Dr. Havard's term runs from July 2017 to July 2020.

Rhema Fuller Publication
Fuller, R.D.,
Lawrence, S.M., Harrison, C.H., Eyanson, J., Parks, C. (2017). The Impact of High School on the Leadership Development of African American Male Scholar-Athletes. The High School Journal, 100, 146-162

Donghee Kim Publication
Kim, Donghee
and SooCheong Shawn Jang. "Symbolic consumption in upscale cafés: Examining Korean gen Y consumers' materialism, conformity, conspicuous tendencies, and functional qualities." Journal of Hospitality & Tourism Research (2017): DOI

Kemmons Wilson School Research Forum

This semester, we launched the KWS Research Forum to allow faculty from Hospitality and Resort Management and Sport and Leisure Management to discuss current and future research. We held three Forums during the fall 2016 semester with Cody T. Havard, Donghee Kim, and Rhema D. Fuller presenting about their research. The KWS Research Forum was very successful and has led to numerous discussions about faculty collaboration. Recordings of the KWS Forum can be viewed here. *Donghee Kim recording not currently available.

2nd Forum on Sport Rivalry

On November 21, researchers from the United States and abroad met for the 2nd Forum on Sport Rivalry. The online forum was hosted by Cody T. Havard of the Kemmons Wilson School and Bureau of Sport and Leisure Commerce. The forum featured presentations about current findings in sport rivalry, along with discussion of critical issues regarding the phenomenon. A recording of the 2nd Forum on Sport Rivalry can be found here.

Bureau of Sport and Leisure Commerce

The Bureau of Sport and Leisure Commerce was selected by the National Association of Collegiate Marketing Administrators (NACMA) to collect data on student attendance at college athletic events. The on-going research will carry through the Spring 2017 semester and conclude with Cody T. Havard and Timothy D. Ryan sharing their findings with the full NACMA membership at their annual conference in Orlando, Florida.

KWS Faculty Research Productivity