Research within the Kemmons Wilson School

The faculty within the Kemmons Wilson School have over 200 publications and 1,800 citations (GoogleScholar) in academic outlets in fields such as sport management, hospitality and resort management, business, and education. Faculty have published in areas such as sport fandom, escalation of commitment, hotel management and marketing, food production, sport policy, sport for development, rivalry in sport, social impact of sport, education, ethnic studies, and service learning.

News:

Rhema Fuller and Graduate Student Publication
Fuller, R.D., Brandon, L.
, Griffin, W. (in press). What should the NFL do about Colin Kaepernick? A decision-making case study. Sage Business Cases.

Dr. Cody T. Havard featured in book about sport fans
Dr. Cody T. Havard, associate professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management, was featured in the book Superfans: Into the Heart of Obsessive Sports Fandom, written by Pulitzer Prize winner George Dorhmann.

Dr. Cody T. Havard interviewed by UofM student for WMC Actions News 5 on why People watch the Super Bowl
Dr. Cody T. Havard, associate professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management, was interviewed for a segment produced by UofM student Nathan Galloway about why people watch the Super Bowl.

Dr. Cody T. Havard quoted in the Daily Helmsman on post-Games Olympic venues
Dr. Cody T. Havard, associate professor of sport commerce in the Kemmons Wilson School of Hospitality and Resort Management was quoted in the Daily Helsman on a story about what happens to Olympic venues once the Games are finished.

Radesh Palakurthi Publication
Nicely, A. & Palakurthi, R. (2018). Organizational culture requirements for high levels of knowledge usage from learning activities among hotel managers. International Journal of Hospitality and Tourism Administration, 19(1), 1-25.

Donghee Kim Publication
Kim, D.
, & Jang, S. S. (2018). Online sharing behavior on social networking sites: Examining narcissism and gender effects. International Journal of Hospitality Management, 68, 89-93.

Dr. Cody T. Havard co-edits a special issue on Rivalry in Sport for Sport Marketing Quarterly
Dr. Cody T. Havard, associate professor of sport commerce in the Kemmons Wilson School of Hospitality and Resort Management was lead co-editor for the recently released special issue on Rivalry in Sport published by Sport Marketing Quarterly. The special issue highlights marketing and practitioner implications of sport rivalry. The issue can be found at http://fitpublishing.com/journals/sport-marketing-quarterly-264-smq. A video podcast of the special issue articles can be found at http://www.sportrivalry.com/marketing-sport-rivalry-sport-marketing-quarterly-special-issue/.

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Kemmons Wilson School Research Forum

This semester, we launched the KWS Research Forum to allow faculty from Hospitality and Resort Management and Sport and Leisure Management to discuss current and future research. We held three Forums during the fall 2016 semester with Cody T. Havard, Donghee Kim, and Rhema D. Fuller presenting about their research. The KWS Research Forum was very successful and has led to numerous discussions about faculty collaboration. Recordings of the KWS Forum can be viewed here. *Donghee Kim recording not currently available.

2nd Forum on Sport Rivalry

On November 21, 2016, researchers from the United States and abroad met for the 2nd Forum on Sport Rivalry. The online forum was hosted by Cody T. Havard of the Kemmons Wilson School and Bureau of Sport and Leisure Commerce. The forum featured presentations about current findings in sport rivalry, along with discussion of critical issues regarding the phenomenon. A recording of the 2nd Forum on Sport Rivalry can be found here.

Bureau of Sport and Leisure Commerce


The Bureau of Sport and Leisure Commerce was selected by the National Association of Collegiate Marketing Administrators (NACMA) to collect data on student attendance at college athletic events. The on-going research will carry through the Spring 2017 semester and conclude with Cody T. Havard and Timothy D. Ryan sharing their findings with the full NACMA membership at their annual conference in Orlando, Florida.

KWS Faculty Publications (since 2015)

KWS Faculty Research Productivity

2016 RESEARCH PRODUCTIVITY

2015 RESEARCH PRODUCTIVITY