Research within the Kemmons Wilson School

The faculty within the Kemmons Wilson School have over 170 publications and 1,300 citations (GoogleScholar) in academic outlets in fields such as sport management, hospitality and resort management, business, and education. Faculty have published in areas such as sport fandom, escalation of commitment, hotel management and marketing, food production, sport policy, sport for development, rivalry in sport, social impact of sport, education, ethnic studies, and service learning.

News: 

Cody T. Havard and Michael Hutchinson Publication
Havard, C. T., & Hutchinson, M.
(2017). Investigating rivalry in professional sport. International Journal of Sport Management, 18, 422-440.

Cody T. Havard interviewed by AZCentral 
Dr. Cody T. Havard, assistant professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management was interviewed by AZCentral for a story about the rivalry between the Arizona Wildcats and the Arizona State Sun Devils.

Brennan Berg interview with WMC News
Dr. Brennan Berg, assistant professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management was interviewed by WMC News in Memphis about his research on Olympic Athletes. The interview can be found here.

Cody T. Havard Publication
Wann, D. L., Grieve, F. G., Havard, C. T., Zapalac, R. K., Peetz, T. B., & Lanter, J. R. (2017). Sport fan evaluations of a Major League Baseball session: Key predictors and influence on future evaluations and consumption behaviors. Journal of Global Sport Management, 1-19. DOI.

Cody T. Havard interviewed on WUMR 91.7
Dr. Cody T. Havard, assistant professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management was interviewed about his research on Sport Rivalry by WUMR 91.7. The interview can be heard at www.sportrivalry.com or here

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Kemmons Wilson School Research Forum

This semester, we launched the KWS Research Forum to allow faculty from Hospitality and Resort Management and Sport and Leisure Management to discuss current and future research. We held three Forums during the fall 2016 semester with Cody T. Havard, Donghee Kim, and Rhema D. Fuller presenting about their research. The KWS Research Forum was very successful and has led to numerous discussions about faculty collaboration. Recordings of the KWS Forum can be viewed here. *Donghee Kim recording not currently available.

2nd Forum on Sport Rivalry

On November 21, 2016, researchers from the United States and abroad met for the 2nd Forum on Sport Rivalry. The online forum was hosted by Cody T. Havard of the Kemmons Wilson School and Bureau of Sport and Leisure Commerce. The forum featured presentations about current findings in sport rivalry, along with discussion of critical issues regarding the phenomenon. A recording of the 2nd Forum on Sport Rivalry can be found here.

Bureau of Sport and Leisure Commerce


The Bureau of Sport and Leisure Commerce was selected by the National Association of Collegiate Marketing Administrators (NACMA) to collect data on student attendance at college athletic events. The on-going research will carry through the Spring 2017 semester and conclude with Cody T. Havard and Timothy D. Ryan sharing their findings with the full NACMA membership at their annual conference in Orlando, Florida.

KWS Faculty Publications (since 2015)

 

KWS Faculty Research Productivity

 2016 RESEARCH PRODUCTIVITY

2015 RESEARCH PRODUCTIVITY