The mission of the Center for Resort and Hospitality Business is to support resort and hospitality business through research, training and education.

The Center for Resort and Hospitality Business in the Kemmons Wilson School of Hospitality and Resort Management was established to provide outreach and support for resort and hospitality businesses through research, training and education.  The focus of the Center is to facilitate initiatives that increase operating proficiency, competence and business effectiveness within the hospitality and resort industries.

The Center serves as the focal point for the Kemmons Wilson School of Hospitality and Resort Management. It provides a foundation for continuous advancement in the hospitality and service industries by conducting rigorous research and conducting customer-specific training.  From a research perspective, we have investigated guest activity preferences and lodging property selection, conducted marketing and management benchmarking studies, examined consumer product sentiments, evaluated competitive business environments for project development feasibility and are currently examining the service experiences of customers.

The Center also creates and executes customizable, business-specific training and educational programs based upon the needs of industry. Through the Hospitality Management Academy, the Center is able to assist managers and supervisors in delivering quality service experiences.  This outreach program provides training for hospitality and services industry professionals in more than 15 areas, ranging from employee leadership to service experience development.  

The Center has worked with a range of international and domestic partners, including: 

        Hospitality Sales and Marketing Association International
        Tennessee Department of Education 
        Morrison Management Specialists
        Bern Hotels & Resorts / Panama International Hotel School
        Resorts & Clubs, Inc.
        Ryan's Ranch
        RVC Outdoor Destinations
        Bridge 2 Rwanda / Muhabura University
        Neely's Bar-B-Que

For more information on what the Center can to for you, please contact Dr. Brey at ericbrey@memphis.edu or 901.678.4584.