WUMR To Participate in "College Radio Day" in October
For Release: September 20, 2013
For more information, contact: College Radio Day (862) 228-5404
WUMR "The Jazz Lover" U92 FM will participate in "College Radio Day." This all-day
special event will take place on Tuesday, October 1st, 2013. It will be a day that
college radio stations across North America will unite. Over 240 stations affiliated
with colleges and high schools will become a part of this celebration.
U92 "The Jazz Lover" will host a remote broadcast outside of the Theatre Building
on the University of Memphis campus on "College Radio Day." The event starts at 10
a.m. and will last until 2 p.m. Both WUMR personalities and staff plan to be present
and will provide programming throughout the day. Students and "Jazz Lovers" are encouraged
to stop by the booth and tune to the broadcast.
In the beginning, the original idea for "College Radio Day" was conceived and founded
in December 2010 by general managers Rob Quicke (WPSC FM) and Peter Kreten (WXAV FM).
The mission of "College Radio Day" is to promote awareness to college radio listeners
living on the North American continent and celebrate the importance of contribution
of college radio to the airwaves.
The purpose of "College Radio Day" is to encourage people who don't listen to college
radio to do so on this day and hope to make them regular listeners. "College Radio
Day's" organizers believe that it is one of the last remaining forms of creative radio
programming that is commercial-free, and have a place where people are passionately
involved. College radio is the only free medium that still plays unsigned, local,
and independent artists. In fact, there are famous and successful bands today that
owe their start to airtime on college radio stations. To put it like this, college
radio is an essential asset to the ever, changing media landscape, given its unique
It is hoped that "College Radio Day" can also be used for raising funds for stations
that participate, and will benefit from the extra attention. Being a participant is
free for all North American college and high school radio stations that are on AM/FM
dial or streaming online. For one day, college broadcasters can lift the national
profile of college radio together.
"College Radio Day" is a not-for-profit organization and is not owned by any other
organization or corporation. It is entirely organized by volunteer staff members from
the many college radio stations throughout North America. This day is organized by
passionate people who fuel this event.
It's a day of celebration. It's a day of live music and special interviews. It's the
day stations and listeners come together.
The benefits for WUMR and other stations participating on "College Radio Day" are
1. The "College Radio Day" organization will provide professional sweepers/imaging
for on-air play and graphics, banners and logos for all radio stations that participate.
This will ensure nationwide consistency in the branding of the day.
2. "College Radio Day" will provide items and prizes for station participants to give
away on the day (for example, some autographed and rare/unique items from popular
music artists) and to assist in boosting listenership and fundraising efforts by individual
3. Stations who participate will air optional 'news' audio bulletins throughout the
day giving information and updates on participating stations, their programming and
fundraising efforts as well as and other activities. This provides national exposure
for participating college radio stations and reinforces the feeling of national unity
throughout the day.
4. Participating radio stations are encouraged to gather and share, when opportunity
allows, specially recorded IDS and liners for "College Radio Day" use on other participating
radio stations throughout the country. For example, "Hi, this is Chris Martin from
Coldplay, and you are listening to College Radio Day." If one station lands a great
band liner or ID, everyone does. It's time to harness collective resources and connections!