About Jennifer Tatara

Jennifer H. Tatara joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in the fall of 2017. She received her B.S. in Management at the University of Tampa in 2014. As the lab manager for the Customer Neuro-Insights Research Lab at the University of Memphis, she has conducted research using biometric hardware and software such as eye-tracking, EEG, GSR, and heart rate sensors. Jennifer has published in the Journal of Business Research and Marketing Education Review's Teaching Moments and presented at numerous conferences including the American Marketing Association, Society for Marketing Advances, and Global Sales Science Institute. Prior to beginning her doctoral studies, Jennifer worked in Miami as an Associate Broker at Aon Risk Solutions, the leading global provider of risk management. Jennifer's passion for academia paired with her interest in consumer-based strategy motivates her to explore and contribute to the field of marketing.

Education

Doctor of Philosophy, University of Memphis

Bachelor of Science, University of Tampa

Interests

consumer decision-making process

consumer-based strategy