About Yinan Yu

Dr. Yinan Yu is an Assistant Professor of Business Information and Technology at the Fogelman College of Business & Economics at the University of Memphis. Dr. Yu received her Ph.D. from Faculty of Business and Economics, the University of Hong Kong. She is interested in the research areas of digital platforms, social media, online reviews, multi channel management, mobile commerce, business analytics, and economics of information systems. Her research has been published in major Information Systems conferences including ICIS, CIST, WITS, HICSS, AMCIS, PACIS, and CISWM. Before join University of Memphis, Dr. Yu was a postdoctoral research fellow in Desautels Faculty of Management, McGill University.

Education

Doctor of Philosophy, Faculty of Business and Economics, The University of Hong Kong.
Master of Science, Tsinghua University.
Bachelor of Science, Tongji University.

Research Interests

Digital Platforms, Online Reviews, Online Dating, Social Media, Multi channel Management, Mobile Internet, Movie Industry, Business Analytics, Economics of Information System.

Teaching Interests

Business Analytics, Predictive Analytical Models, Management Information Systems, Information Technology Management, Database Management, Social Media, E-Commerce,Applied Program Development ,Critical Thinking Using Analytics.

Selected Research

Yu, Yinan, Alain Pinsonneault, Jui Ramaprasad. Engagement on Digital Content Platforms: A Theoretical Perspective. International Conference on Information Systems (ICIS), 2019.
Yu, Yinan, Liangfei Qiu, Hailiang Chen, Benjamin Yen. Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. INFORMS Conference on Information Systems and Technology (CIST), 2019.
Yu, Yinan, Jui Ramaprasad, Animesh Animesh, Alain Pinsonneault. Does Premium Subscription Pay Off? Evidence from Online Dating Platform. International Conference on Information Systems (ICIS), 2018.
Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. Rescue or Imperil? The Role of Network Information in Online Reviews" INFORMS Conference on Information Systems and Technology (CIST), 2018.
Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. The Impact of Performance-Contingent Monetary Incentives on User-Generated Content Contribution. Americas Conference on Information Systems (AMCIS), 2018.
Yu, Yinan, Hailiang Chen, Baojun Ma. Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction. Hawaii International Conference on System Sciences (HICSS), 2018.