About Yinan Yu

Dr. Yinan Yu is an Assistant Professor of Business Information and Technology at the Fogelman College of Business & Economics at the University of Memphis. Dr. Yu received her Ph.D. from Faculty of Business and Economics, the University of Hong Kong. She is interested in the research areas of digital platforms, social media, online reviews, multi channel management, mobile commerce, business analytics, and economics of information systems. Her research has been published in major Information Systems conferences including the International Conference on Information Systems, Conference on Information Systems and Technology, Workshop on Information Technologies and Systems, Hawaii International Conference on System Sciences, Americas Conference on Information Systems, and Pacific Asia Conference on Information Systems. Before join University of Memphis, Dr. Yu was a postdoctoral research fellow in Desautels Faculty of Management, McGill University.

Education

Doctor of Philosophy, Faculty of Business and Economics, The University of Hong Kong
Master of Science, Tsinghua University
Bachelor of Science, Tongji University

Research Interests

digital platforms, online reviews, online dating, social media, multi-channel management, mobile internet, movie industry, business analytics, economics of information system

Teaching Interests

business analytics, predictive analytical models, management information systems, information technology management, database management, social media, e-commerce, applied program development, critical thinking using analytics

Selected Research

Yu, Y., Khern-am-nuai, W., and Pinsonneault, A. "When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards." Conditionally Accepted at MIS Quarterly.

Yu, Yinan, Alain Pinsonneault, Jui Ramaprasad. Engagement on Digital Content Platforms: A Theoretical Perspective. International Conference on Information Systems (ICIS), 2019.

Yu, Yinan, Liangfei Qiu, Hailiang Chen, Benjamin Yen. Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. INFORMS Conference on Information Systems and Technology (CIST), 2019.

Yu, Yinan, Jui Ramaprasad, Animesh Animesh, Alain Pinsonneault. Does Premium Subscription Pay Off? Evidence from Online Dating Platform. International Conference on Information Systems (ICIS), 2018.

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. Rescue or Imperil? The Role of Network Information in Online Reviews" INFORMS Conference on Information Systems and Technology (CIST), 2018.

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. The Impact of Performance-Contingent Monetary Incentives on User-Generated Content Contribution. Americas Conference on Information Systems (AMCIS), 2018.

Yu, Yinan, Hailiang Chen, Baojun Ma. Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction. Hawaii International Conference on System Sciences (HICSS), 2018.