About Yinan Yu

Dr. Yinan Yu is an Assistant Professor of Business Information and Technology at the Fogelman College of Business & Economics at the University of Memphis. Dr. Yu received her Ph.D. from Faculty of Business and Economics, the University of Hong Kong. She is interested in the research areas of digital platforms, social media, online reviews, multi channel management, mobile commerce, business analytics, and economics of information systems. Her research has been published in major Information Systems conferences including the International Conference on Information Systems, Conference on Information Systems and Technology, Workshop on Information Technologies and Systems, Hawaii International Conference on System Sciences, Americas Conference on Information Systems, and Pacific Asia Conference on Information Systems. Before join University of Memphis, Dr. Yu was a postdoctoral research fellow in Desautels Faculty of Management, McGill University.

Education

Doctor of Philosophy, Faculty of Business and Economics, The University of Hong Kong
Master of Science, Tsinghua University
Bachelor of Science, Tongji University

Research Interests

digital platforms, online reviews, online dating, social media, multi-channel management, mobile internet, movie industry, business analytics, economics of information system

Teaching Interests

business analytics, predictive analytical models, management information systems, information technology management, database management, social media, e-commerce, applied program development, critical thinking using analytics

Selected Research

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. 2021. When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards. MIS Quarterly (Forthcoming).

Yu Yinan, Dezhi Yin, Warut Khern-am-nuai. What Determines the Helpfulness of a Review: A Vote-Level Analysis. International Conference on Information Systems (ICIS), Austin, USA, December 2021.

Yu Yinan, Dezhi Yin, Warut Khern-am-nuai. What Determines the Helpfulness of a Review: A Voter-Level Analysis. Conference on Information Systems and Technology (CIST), Newport Beach, USA, October 2021.

Zhu Kai, Warut Khern-am-nuai, Yinan Yu. Any Feedback is Welcome: Peer Feedback and User Behavior in Online Communities. Conference on Information Systems and Technology (CIST), Newport Beach, USA, October 2021.

Yu Yinan, Dezhi Yin, Warut Khern-am-nuai. What Determines the Helpfulness of a Review: A Voter-Level Analysis. Statistical Challenges in Electronic Commerce Research (SCECR), Virtual Conference, 2021.

Zhu Kai, Warut Khern-am-nuai, Yinan Yu. Any Feedback is Welcome: Peer Feedback and User Behavior in Online Communities. Statistical Challenges in Electronic Commerce Research (SCECR), Virtual Conference, 2021.

Khern-am-nuai, Warut and Yinan Yu. Are Review Helpfulness Score and Review Unhelpfulness Score Two Sides of The Same Coin or Different Coins? Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 2021.

Khern-am-nuai, Warut and Yinan Yu. Are Review Helpfulness Score and Review Unhelpfulness Score Two Sides of The Same Coin or Different Coins? 19th Pre-ICIS Workshop on e-Business (WeB), December 2020.

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. The Role of Social Technologies in Review Evaluation and Online Platform Implications. POMS 31st Annual Conference, Minneapolis, USA, April 2020.

Yu, Yinan, Alain Pinsonneault, Jui Ramaprasad. Engagement on Digital Content Platforms: A Theoretical Perspective. International Conference on Information Systems (ICIS), 2019.

Yu, Yinan, Liangfei Qiu, Hailiang Chen, Benjamin Yen. Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. INFORMS Conference on Information Systems and Technology (CIST), 2019.