Brand Standards
University of Memphis Photo
Brand Extension

The stripe element is designed to bring commonality to our communications. The stripe element was derived from convocation and graduation regalia, such as robes and banners. The element may be used in designs in any number of ways, shapes or forms, but as a rule should always be an odd number, beginning and ending with black. As shown here, the unique stripe treatment unifies all our communications, without sacrificing individuality. Each piece is designed with a unique style all its own, but incorporates the stripes in some fashion. Sometimes the stripes are big, sometimes very subtle. They can be used in 4-color, 2-color or black and white. Flexibility is the beauty of the unifying stripe element.

For high-quality print projects
Download black/blue stripe Freehand (vector) EPS
Download black/gray stripe Freehand (vector) EPS

For internal/small-audience print projects (ie: those created in Word)
(To download, PC users should right click and Mac users should hold down the mouse button and select "save link as" or "save target as" depending on your browser)
Download black/blue stripe high-res JPEG
Download black/gray stripe high-res JPEG

Samples of collateral materials using the stripe element
FedEx brochure
Meeman brochurePsych brochureFreshmen First brochure
Lawyer mag Wilson brochure

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607

PDF Version of Brand Standards

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Last Updated: 6/29/12