Graduate Certificate Program in Data Analytics for Management

The field of data analytics, also described as business intelligence, is exploding in all segments of the business landscape. Tools and techniques of data mining, text mining, web mining, and artificial intelligence, combined with the use of "big data" are driving marketing, finance, economics, and virtually all other aspects of business to new heights.

Memphis-area companies are particularly interested in employees and applicants with business intelligence, analytics, and big data skills. The Graduate Certificate Program in Data Analytics for Management prepares the Business Analyst, Manager and the Project Leader to learn the language and fundamentals of mathematical modeling and data visualization techniques. Learn what AI (Artificial Intelligence) can and cannot do for you using business use cases. Successfully lead analytics teams and projects and use engagement metrics from popular social media sites for effectiveness measurement. Use machine learning techniques to detect data patterns from structured and unstructured data to determine a successful business strategy.


  1. Same as College and University requirements

  2. The certificate program in Data Analytics for Management may be pursued concurrently with other graduate programs at the University of Memphis. To be approved for the program, students currently admitted to a graduate program at this University must complete an application form and submit it and a current graduate transcript to the Department of Management Information Systems for review.

  3. Non-degree seeking graduate students may also pursue this certificate program of study. To be approved for the program, these students must submit evidence of this non-degree-seeking graduate student status, along with the completed application form, to the Department of Management Information Systems for review.

  4. Admission to this certificate program is not an implied acceptance into any master's degree program in the Fogelman College of Business and Economics.

  5. You do not need a GRE or GMAT score for admission into the certificate program unless applying for degree-seeking status to earn master's degree.

Program Requirements

Please visit the Data Analytics for Management entry in the graduate catalog for more information on these courses. This program requires completion of 12 semester credit hours, as follows:

Required courses

MIS 7700 - Fundamentals of Data Analytics
MIS 7620 - Business Machine Learning I **
MIS 7710 - Web Analytics
MIS 7720 - Bus. Artificial Intelligence

Graduation Requirements

  1. To obtain the certificate, a student must complete all four of the required courses with an average grade of 3.0 (B) or higher, for a total of 12 credits.

  2. In the semester of graduation, the student must submit an Intent to Graduate form to the Graduate School and a Graduate Certificate Candidacy form to the College Director of Graduate Studies by the deadline specified by the Graduate School.

Course Descriptions

Please visit the Data Analytics for Management entry in the graduate catalog.

Contact Us

To apply or for more information, please contact:
Dr. S. J. (Sandy) Schaeffer, III
Email | 901.678.2608

To apply, please visit the Graduate Admissions website.

* Means that a class can be substituted out to replace that class, if given permission.

** Means the course can be offered online some semesters.