Professor, Department of Marketing & Supply Chain Management

BA 327
Office Hours
TTh 1:00pm-2:30pm and by appointment


Dr. Babakuş is a Professor of Marketing in the Marketing & Supply Chain Management Department of the Fogelman College of Business & Economics at The University of Memphis.

Dr. Babakuş's research interests include quality and customer satisfaction measurement, services management and marketing issues. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Decision Sciences, Journal of Service Research, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Personal Selling & Sales Management, Health Services Research, Journal of Statistical Computation & Simulation, and in the conference proceedings of the American Marketing Association, Academy of Marketing Science and Decision Sciences Institute. He continues to make invited presentations at various universities.

Dr. Babakuş has conducted research projects and educational programs for several organizations. Prior to his doctoral studies, Dr. Babakuş was a production manager for a corrugated paper products firm in Istanbul, Turkey, where his responsibilities included overseeing production operations of a plant, which operated 24/7.


Representative Publications:

Jha, Subhash, M. S. Balaji, Ugur Yavas, and Emin Babakus (2017), "Effects of Frontline Employee Role Overload on Customer Responses and Sales Performance: Moderator and Mediators" European Journal of Marketing, 51 (2), 282-303 (lead article) (selected as Highly Commended Paper in the 2018 Emerald Literati Awards for Excellence).

Yavas, Ugur, Emin Babakus, Kevin W. Westbrook, Cori C. Grant, George D. Deitz, and Ed Rafalski, (2016), "An Investigation of Service Quality-Willingness to Recommend Relationship Across Patient and Hospital Characteristics," Journal of Health Management, 18 (1), 49-69.

Nejad, Mohammad, G., Mehdi Amini, and Emin Babakus (2015), "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, 91 (1), 68–88.

Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, Balaji Krishnan, David L. Ford Jr., B. N. Srivastava, Ujvala Rajadhyaksha, Mannsoo Shin, Ben Kuo, Catherine Kwantes Bernadette Setiadi, and Aizzat Mohd. Nasurdin (2014), "Work-Family Conflict and Psychological Strain: The Moderating Role of Decision Latitude in Five National Contexts," Applied Psychology: An International Review, 63 (1), 62-95.

Nejad, Mohammad G., Daniel L. Sherrell and Emin Babakus (2014), "Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review," Journal of Marketing Theory and Practice, 22 (2), 187–209.

Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus (2013)," The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth," Journal of the Academy of Marketing Science, 41 (5), 531-546.

Jha, Subhash, George D. Deitz, Emin Babakus, and Ugur Yavas (2013), "The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty," Journal of Service Research, 16(2) 155-170.

Liu, Gensheng (Jason), Rachna Shah, and Emin Babakus (2012), "A Fine-Grained Examination of Mass Customization's Impact on Customer Satisfaction," Decision Sciences, 43 (5), 851-887.

Babakus, Emin and Ugur Yavas (2012), "Customer Orientation as a Buffer against Job Burnout," The Service Industries Journal, 32 (1/2), 5-16 (lead article).


Dr. Babakuş frequently teaches MKTG 4080 and MKTG 8216 – Measurement and Structural Equation Modeling.


University Service

Dr. Babakuş is currently serving as a member of departmental P&T and PhD committees, and College P&T committee.

Service to Discipline

Dr. Babakuş currently serves on the Journal of Relationship Marketing. He served on the editorial review boards of the Journal of Service Research, Journal of Services Marketing and Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of Business Research. He has been serving as an ad hoc referee for the Decision Sciences Journal, Journal of Operations Management, and Journal of International Business Studies. He has also served as a session and track chair as well as a referee for several national and international annual meetings.