Professor, Department of Marketing & Supply Chain Management
Dr. Balaji Krishnan is currently the Director, MBA Programs and Professor of Marketing in the Department of Marketing and Supply Chain Management in the Fogelman College of Business & Economics at The University of Memphis. Dr. Krishnan has 20 years of experience in marketing research, consulting and marketing education. Dr. Krishnan has consulted with small businesses as well as multinationals in India and the US. He has also consulted with firms in various industries. Dr. Krishnan teaches in Executive MBA and International MBA. He has also taught in the Doctoral, Masters and Undergraduate programs. Dr. Krishnan received his Bachelors degree in Electronics and Telecommunication Engineering and his Masters degree in Marketing from India. He received his PhD in Business Administration from Louisiana State University.
Sarkar, Aditi, M. S. Balaji and Balaji Krishnan, “How Customers Cope with Service Failure? A Study of Brand Reputation and Customer Satisfaction.” Forthcoming, Journal of Business Research.
Krishnan, Balaji C., Sujay Dutta, and Subhash Jha (2013), “Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure,” Journal of Retailing, 89 (1), 105 -113.
Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, Balaji C. Krishnan, David L. Ford, B.N. Srivastava, Ujaval Rajadhyaksha, Mannsoo Shin, Ben Kuo, Catherine Kwantes, Bernadette Setiadi, Aizzat Mohd. Nasurdin (2012), “Work-Family Conflict, Psychological Strain and Work Outcomes: The Moderating Role of Decision Latitude in Five National Contexts,” Applied Psychology: An International Review, doi: 10.1111/j1464-0597.2012.00526.x.
Bhagat, Rabi S, Balaji C. Krishnan, Terry A. Nelson, Karen M. Leonard, David L. Ford Jr., and Tejinder K. Billing (2010), “Organizational Stress, Psychological Strain and Work Outcomes in Six National Contexts: A Closer Look at the Moderating Influences of Coping Styles and Decision Latitude,” IEEE Engineering Management Review, 38 (4), 39-57.
Bhagat, Rabi S, Balaji C. Krishnan, Terry A. Nelson, Karen M. Leonard, David L. Ford Jr., and Tejinder K. Billing (2010), “Organizational Stress, Psychological Strain and Work Outcomes in Six National Contexts: A Closer Look at the Moderating Influences of Coping Styles and Decision Latitude,” Cross Cultural Management: An International Journal, 17, 1, 10-29.
Licata, Jane W., Goutam Chakraborty and Balaji C. Krishnan (2008), “The Consumer’s Expectation Formation Process over Time.” Journal of Services Marketing, Vol. 22, 3, 176.
Dembla, Pamila, Prashant Palvia, and Balaji C. Krishnan (2007), “Understanding the Adoption of Web-enabled Transaction Processing by Small Businesses.” Journal of Electronic Commerce Research, Vol. 8, 1, 1-17.
Krishnan, Balaji C. (2006), “Intellectual Globalization: Evolutionary Perspective and Implications for Multinational Corporations” Journal of International Management, Vol. 12, 2, 197-207.
Krishnan, Balaji C., Abhijit Biswas, Richard G. Netemeyer (2006), “Semantic Cues in Reference Price Advertisements: The Moderating Role of Cue Concreteness” Journal of Retailing, Vol. 82, 2, 95-104.
Klein, Jill G., Richard Ettenson and Balaji C. Krishnan (2006), “Extending the Construct of Consumer Ethnocentrism: When Foreign Products are Preferred” International Marketing Review, Vol. 23, 3, 304-321.
Muthitacharoen, Achita, Prashant Palvia, Balaji C. Krishnan, Lloyd Brooks and Robert Otondo (2006), “Re-Examining Technology Acceptance in Online Task Behaviors,” Electronic Markets, Vol. 16, Iss. 1, 4 – 15.
Netemeyer, Richard G., Balaji C. Krishnan, Dwayne Dean, Chris Pullig, Joseph Ricks,
Walter Wang, Ferdinand Wirth and Mehmet Yagci (2004), "Facets of Customer-Based Brand Equity as Predictors of Brand-Related Response Variables." Journal of Business Research, Vol. 57, 2, 209-224.
Krishnan, Balaji C., Richard G. Netemeyer, and James S. Boles (2002), “Self Efficacy, Competitiveness, and Effort as Antecedents of Sales Performance.” Journal of Personal Selling and Sales Promotion, Vol. 22, No. 4, 285-295.
Krishnan, Balaji C. and Michael Hartline (2001), " Brand Equity: Is It More Important In Services" Journal of Services Marketing, Vol. 15, No. 5, 328-342.
Biswas, Abhijit, Chris Pullig, Balaji C. Krishnan and Scot Burton (1999), "Consumer
Evaluation of Reference Price Advertisements: Effects of "Other" Brand's Prices
and Semantic Cues." Journal of Public Policy and Marketing, Vol. 18, No. 1, 52-65.
Licata, Jane W., Abhijit Biswas and Balaji C. Krishnan (1998), “Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer.” Journal of Consumer Affairs, Vol. 32, Iss. 1, 56-81.
He currently teaches Global Strategic Marketing in the MBA and EMBA programs. He also teaches the Advanced Consumer Behavior Seminar in the Doctoral Program.
He represented the department at the Faculty Senate.
He has been the Director of International MBA since 2011 and Director of MBA Programs since 2012.