SUSANA (SUSY) JARAMILLO
Assistant Professor, Department of Marketing & Supply Chain Management
Biography
Dr. Susana Jaramillo is an Assistant Professor of Marketing in the Marketing and Supply Chain Management Department in the Fogelman College of Business and Economics at the University of Memphis. Susana received her Bachelor of Business Administration and Master of Science in Administration from EAFIT University in Colombia. She also holds a Master of Science in Marketing and a Ph.D. in Marketing from the University of Alabama.
Susana's areas of interest are the role of emotions in service interactions, service relationships, service recovery, and transformative consumer research. She is specifically interested in determining frontline employees' behaviors that can help to alleviate consumers' negative experiences during service interactions. Additionally, Susana has a particular interest in understanding consumers' behaviors to improve their well-being.